Discover ghd pink | ghd® South Africa

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For 21 years the ghd pink collection has been at the heart of ghd. Raising awareness around self-checking for breast cancer and more than $24 million for breast cancer charities worldwide through annual pink limited-editions, this is a cause that ghd, and ghd employees, care passionately about.

For this year’s pink campaign we look inside to the cornerstone of the ghd organisation, the employees at ghd, who share their heartfelt stories and experiences of how breast cancer has personally affected them and their loved ones

Breast cancer touches the lives of so many and ghd is committed to raising awareness and funds every year for breast cancer charities with the limited-edition pink collection. For every purchase of the ghd pink limited-edition collection ghd will donate R100 to PinkDrive® in South Africa.

The 2024 ghd limited-edition pink collection consists of award-winning products in fondant pink. With every purchase of our limited-edition pink stylers, you will also receive a heat-resistant soft touch zip bag (worth R600).

Thank you to our five employees and former employees who kindly volunteered to share their personal stories as part of this campaign: Janine J (ghd UK), Jennifer L (ghd US), Belen C (ghd Spain), Giada B (ghd Italy) and Lisa B (ghd France).

It's important to check your breasts regularly and we want you to have the confidence to do so with this self-check video.

The PinkDrive® NPC’s cardinal purpose is to contribute meaningfully towards preventing as many people as it can, from succumbing to breast, cervical, prostate, and testicular cancer. Its primary focus is on citizens without access to reasonable care for these conditions, and who reside in areas where health services do not reach.

They recognise that treatable cancers receiving even the basic levels of care could translate into varying lengths of extended life for the afflicted when detected and treated early. Their mandate is to promote awareness and early detection of, and screening for gender-related cancers in the general population of South Africa, using the message, “Early detection will help to prolong life.”