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NEW Limited Edition

Alone, we can make a difference, but it’s only when we come together that real impact is made.

The long-standing collaboration between ghd and global breast cancer charities has raised more than NOK 80 million over the past 14 years. This year we want to make the donation even bigger by joining forces with another British style icon, Lulu Guinness.  

It's our ambition that, by coming together, we will encourage others to unite in the fight against cancer; Salons and clients, consumers and brands, one person’s story giving strength to another – across the globe.


We've joined forces with British fashion icon Lulu Guinness. Famed for her red lipstick motif and distinctive style, Lulu's creations are regularly seen on the arms of celebrities such as Helena Bonham Carter, Florence Welch, Dita von Teese, Alexa Chung and Christina Aguilera. Pushing boundaries in the fashion industry for nearly 30 years, Lulu brings her own take to this years ghd pink limited edition.

Lulu Guinness

“The ghd annual pink collection is so iconic and has raised an incredible amount of money for breast cancer charities globally – over NOK 80 million! I am thrilled to be a part of the campaign this year and hope that my design helps to raise even more valuable money for charity.”

- Lulu Guinness, Designer

Support breast cancer research

Rosa Sløyfe is the NO’s largest breast cancer charity, dedicated to funding research into this devastating disease.

They believe, that if we all act now, by 2050 everybody who develops breast cancer will live – and live well. We’re going to help them achieve that. Every purchase from the new ghd X Lulu Guinness collection will donate €10 to Rosa Sløyfes vital research. Show your support today and say #KissThisCancer


We talk to real women who's lives have been touched by cancer, giving us access into their day-to-day lives and explaining how they tell cancer to kiss this!

THE ghd x Lulu Guinness COLLECTION

Discover the limited edition ghd X Lulu Guinness collection featuring the new ghd gold® styler in a dusty pink shade with dusk pink lips, featuring new dual-zone technology that controls the heat of the styler for sleeker, smoother and healthier looking hair. Collection also includes the ghd air® hairdryer complete with matching dusty pink accents, professional strength motor and advanced ionic technology.

Remember, with every purchase from the ghd X Lulu Guinness collection, €10 will be donated to Rosa Sløyfe to help make life-saving research happen.

Send more Kisses! Everytime you post a picture on Instagram, tag #KissThisCancer + @ghdscandinavia + @rosasløyfe


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