*¹ no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
² technical testing vs naturally dried hair, dependent on consumer use
*Zero damage to the natural structure of your hair
³ vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴ Consumer testing, Jan'22. 86% of 142 consumers agreed their hair lasted 24 hours after styling

No.1. Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands