HAIR STRAIGHTENERS
Perfection takes plates. Australia's #1 hair straightener brand*, and we've spent plenty of time obsessing over hair health to keep it that way! All of our hair straighteners are set at an optimum heat temperature that straightens without the added frizz and flyaways, letting you create long-lasting styles with much less damage.
Explore our collection of award-winning stylers and achieve salon-worthy looks at home.
Picking the right ghd straightener comes down to your hair length, your hair thickness or texture, and the condition it's in. Use the map below to match a model to your hair, or take the hair straightener quiz for a personalised pick.
Sculpt: all hair types, Heat-Adapt technology that adapts to your hair in real time for zero damage*
Chronos: all hair types, HD motion-responsive plates, fast everyday styling, 26mm plates
Chronos Max: long or thick hair, 85% larger 43mm wide plates, fastest root-to-tip styling
Platinum+: coloured hair, predictive Ultra-zone smart heat, 2x colour protection, 26mm plates
Gold: sleeker, smoother finish, Dual-zone technology, fine to medium hair, 26mm plates
Mini: short hair, fringes and bobs, 15mm slim plates
Original: everyday styling for fine to medium hair, 24mm plates
Duet Style: 2-in-1 wet to dry hot air styler for volume and a salon blow dry
ghd straighteners use advanced ceramic plates that spread heat evenly across the hair, helping smooth strands and reduce frizz without going hotter than needed. Plate width and heat profile depend on your hair: wider plates work faster on long or thick hair, slim plates reach close to the roots on fringes and short cuts, and smart-heat models give extra protection on coloured or damaged hair.
*Zero damage to the natural structure of your hair, FIND OUT MORE.
Why 185°C is the optimum styling temperature
185°C is the optimum styling temperature, the proven balance between effective styling and the least heat damage. Research from ghd's Cambridge R&D lab shows that going above 190°C risks internal damage to the hair, while styling below around 160°C damages the cuticle. One correct, engineered temperature beats chasing more heat settings.
The newest model, ghd Sculpt, takes this further. Heat-Adapt technology reads hair thickness, styling speed and movement, then controls heat at the hair in real time rather than holding a fixed plate temperature. Each pass adjusts to what your hair needs, for personalised styling with zero damage*. Every ghd styler also has automatic sleep mode for added safety.
What makes ghd Australia's #1 hair straightener brand
ghd is Australia's #1 hair straightener brand¹, with 38% of 1,422 Australians surveyed (Jan–Feb 2024) saying they own a ghd. The trust comes from 25+ years of hair and heat expertise, professional salon heritage, optimum-temperature engineering, and a lineup that works across all hair types.
Every ghd styling tool has advanced ceramic plates for even heat distribution, automatic shut-off, and up to a 3-year warranty. The range runs from the classic Original through to the new ghd Sculpt straightener with Heat-Adapt technology, with each model engineered to give consistent, professional results at home. The same ghd tools used in salons worldwide are the ones sitting on the shelf for you.
¹Based on a survey of 1,422 Australians, Jan-Feb 2024. 38% owned a ghd straightener.
FREQUENTLY ASKED QUESTIONS
What is the best ghd straightener for long hair?
ghd Chronos Max. The 43mm wide plates cover more hair per pass, speeding up styling on longer lengths.
How to protect your hair when straightening?
Start on dry hair (unless you're using Duet Style), apply a heat protectant before styling, work in small sections, and limit passes to one or two per section. Styling at 185°C, ghd's optimum temperature, also reduces heat exposure compared with hotter alternatives.
What is the best ghd straightener for fine hair?
ghd Sculpt or Chronos. Sculpt's Heat-Adapt technology dials heat back automatically on finer hair, while Chronos delivers fast everyday styling on 26mm plates.
Can I use the styler on wet hair?
No, standard ghd straighteners should only be used on dry hair to prevent heat damage and faults.
The exception is the ghd Duet Style, which is specifically designed for wet to dry styling.
How long do ghd straighteners last?
Every ghd straightener comes with up to a 3-year warranty. With proper care (regular plate cleaning, careful storage) most ghd stylers keep going well beyond the warranty period.
What is the best ghd straightener for thick or coarse hair?
ghd Chronos Max. The 43mm wide plates are 85% larger than standard ghd plates, cutting styling time on long, thick or coarse hair with fewer passes from root to tip.
What is the best ghd straightener for frizzy hair?
ghd Chronos or Platinum+. Both hold the optimum 185°C styling temperature steadily, helping smooth frizz without overheating. Platinum+ also uses predictive Ultra-zone smart heat for added control across the plate.
How much do ghd straighteners cost in Australia?
ghd straighteners are priced by model and technology. Entry models like the Original sit at the lower end of the range, while smart-heat models like ghd Chronos and the new ghd Sculpt interative straightener sit at the top. Browse the product grid above for current pricing.
What is the best ghd straightener for coloured hair?
ghd Platinum+. Predictive Ultra-zone smart heat delivers 2x colour protection versus styling at 230°C, helping keep colour dazzling for longer.
How do I clean and maintain my ghd straightener?
To maintain your ghd straighteners, keep the plates clean and store them in a heat-resistant pouch after cooling.
Wipe the plates with a soft, damp cloth after each use, avoid submerging the tool in water, and ensure it is unplugged and fully cooled before cleaning.
For more tips on caring for your styling tools, visit How to Clean Hair Straightener Plates | ghd.
How to curl hair with a hair straightener?
Yes, ghd straighteners can be used to curl and wave hair as well as straighten it.
The rounded barrel design makes it easy to create smooth curls without snagging. Tutorials are available to show different curling techniques. Check out our ghd straightener styling guide.