¹technical testing vs naturally dried hair, dependent on consumer use
²no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
³vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴Consumer testing, Jan'22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁵That combines hot air and heated styling plates
⁶No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
⁷Technical testing, 2019, vs. naturally dried hair
*Case is not heat resistant and not intended to be used with hot tools.