GHD CASHMERE COLLECTION

¹ technical testing vs naturally dried hair, dependent on consumer use

² no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.

³ vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.

⁴ Consumer testing, Jan'22. 86% of 142 consumers agreed their hair lasted 24 hours after styling

⁵ That combines hot air and heated styling plates

⁶ No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair

⁷Technical testing, 2019, vs. naturally dried hair