platinum+ hair straightener in white
platinum+ hair straightener in white
platinum+ hair straightener in white plates
platinum+ hair straightener in white hinge
platinum+ hair straightener in white button
platinum+ hair straightener in white and box

GHD PLATINUM+ HAIR STRAIGHTENER IN WHITE

AWARD WINNING 20% OFF FREE PERSONALISATION
Save 20% and receive FREE personalisation on this hair straightener
Colour: white

£219.00

£175.00

  • Free UK Delivery
  • 21 day no quibble returns policy
  • 3 year warranty
GHD PLATINUM+ HAIR STRAIGHTENER IN WHITE

was £219.00

£175.00

AWARD WINNING 20% OFF FREE PERSONALISATION

The platinum+, a ghd hair straightener so intelligent it predicts your hair's needs and constantly adapts the power to ensure the optimum styling temperature, at all times.


Featuring ultra-zone™  with predictive technology, this advanced ghd hair straightener is guaranteed to deliver consistent results while you style. The ghd platinum+ hair straightener responds to each section of your hair and styling speed to deliver the optimum temperature of 185ºC more effectively, ensuring 70% stronger hair*, 20% more shine** and 2x more colour protection. For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results.


Heat is monitored over 250 times per second thanks to infinity sensors throughout the plates, ensuring a precise reading to adjust the power accordingly. So, no matter what your hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of heat for your hair needs, personalised to you.


Each plate is precision milled to allow your hair to pass smoothly, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and with the automatic sleep mode, your hair needn't impact your busy schedule.


It's time to rule the hair world with the ghd platinum+ white hair straightener.

*reduced breakage and 2 x less colour fade vs. a styler working at 230°C
**vs. naturally dried hair

platinum+ hair straightener in white button

Our 1st Smart Styler

Monitors heat 250x per second to maintain 185ºC optimal styling temperature for 70% stronger hair*, 20% more shine**, and 2x more colour protection.

platinum+ hair straightener in white hinge

More than a straightener

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.

platinum+ hair straightener in white plates

Personalised results

Ultra-zone™ predictive technology recognises hair thickness & speed of styling and adjusts accordingly for results personalised to you.

Enhanced styling with less heat

With advanced infinity sensors to adapt power according to hair thickness and styling speed, for professional results with no extreme heat.

Awards

With over 350 beauty awards won globally to date, ghd have championed innovation, performance and design over 20 years so you can enjoy a good hair day everyday.

platinum+ hair straightener in black power couples

Power couple

Unlock professional end results - use the ghd platinum+ with bodyguard heat protect spray for hair that looks and feels healthier.

4.5/5
GHD PLATINUM+ HAIR STRAIGHTENER IN WHITE rating review
86%
Would recommend this to a friend
Showing 1067 reviews

Not great

When I shake my brand new flat iron it makes a rattling noise (it’s doesn’t come from the button). Customer service is very rude and arrogant. I regret buying this.
3 / 5
4 / 5
4 / 5
Ina K.
3/5
Age: 25 to 34
Hair type: Wavy

Brilliant Buy

Treated myself to this set even though my old GHD straighteners still worked well, or so I thought. However, it’s very apparent technology has really moved on and these straighteners are far and away better than my old ones and the gift set is excellent value.
5 / 5
5 / 5
5 / 5
Sans!
East Anglia
5/5
Age: 65 or over
Gender: Female
Hair length: Mid-Length
Hair type: Wavy, Coloured

It’s Good Hair Day!

I have very long, highlighted, thick, combination hair. My top layer being relatively straight, and bottom layers being wavy and curly with sections that are kinky. Now that that’s out of the way… I used the Original 1” Styler 3 different ways, because some days I’m lazy, and some days I actually have the time to put “pro-effort” into my hairstyle, either by straightening or curling it. For my thick hair the Classic Styler straightens better than it curls. If I want the curls to last all day and not fall out I have to start curling my hair from its natural state. With that being said, in order for me to get smooth curls that don’t have any creases or kink in the individual hair strands, I have to pass over my hair at least once before I go in for the actual curling motion… which means when I actually go over it that second time the curl it isn’t as curly, and even has some areas that want to fall immediately. This is not due to the temperature of the straightener though, because it does get perfectly hot. I’m leaning more towards it being the single zone technology paired with my hair being very thick. If you have thin to average hair you’ll have an amazing result curling. When it came to taking the time to pro-straighten my hair by taking 1 inch sections, I really like how the plates glide over the sections of hair easily. It’s also not heavy, and I don’t have to squeeze hard to get good pressure on the hair; which means my hands and arms didn’t get tired. After my hair cooled it was 100% straight, with a lovely, soft and frizz free feel. This lasted all day long too. Last thing I did was “lazy” straightened it by not sectioning or isolating any of it at all… So starting with air dried hair in its natural form, I ran the straightener through my hair randomly. This is where the Classic Styler really shines! It DOES NOT pull on hair or snag at all. Not even a little! I was super impressed by this. The results of this lazy method were fantastic for putting minimal effort in! I cannot stress this enough. I really think that the Classic 1” Styler is a great 1st time straightener if you aren’t ready for a slightly larger investment with one of their higher end straighteners with more features, and you’ll love the way this straightener performs! Even though I mentioned above that I didn’t get a great result curling due to my hair type, I’m still giving it a 5 star rating - My reasoning for this is, for its intended function as their “Classic” option it does the job very well!
5 / 5
5 / 5
5 / 5
BriBrittBrittany
Temecula, CA
5/5
Age: 35 to 44
Hair length: Long
Hair type: Wavy, Frizzy, Curly, Dry, Coloured, Thick

Amazing

Bought this for my wife as her last ones broke. Put ut this way,she thinks I'm the best thing since sliced bread.She absolutely loves it.Great product and one that's put a smile on on wife's face..Bravo
5 / 5
5 / 5
5 / 5
Rambo123
Derby
5/5
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Coarse, Coloured, Straight

Great product slightly slow delivery

I ordered the ghd platinum from the official website. I didn't receive a confirmation email so contacted them and received one a day or so later. Delivery was a day later than stated. Otherwise no issues and a fab product really pleased with it, creates lovely curls on my straight hair.
5 / 5
5 / 5
4 / 5
Bb2019
Bedfordshire
4/5
Age: 25 to 34
Gender: Female
Hair length: Long
Hair type: Oily, Fine, Straight