GHD PLATINUM+ PROFESSIONAL HAIR STRAIGHTENER (26MM PLATE) WHITE
GHD PLATINUM+ PROFESSIONAL HAIR STRAIGHTENER (26MM PLATE) WHITE
platinum+ hair straightener in white plates
platinum+ hair straightener in white hinge
platinum+ hair straightener in white button
platinum+ hair straightener in white and box
GHD PLATINUM+ PROFESSIONAL HAIR STRAIGHTENER (26MM PLATE) WHITE

GHD PLATINUM+ PROFESSIONAL HAIR STRAIGHTENER (26MM PLATE) WHITE

SAVE £65 27% OFF
  • Ultimate smart styler that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x colour protection
Use code: CYBER10 to save an extra £10 off when you spend over £100 - ends Monday!
Colour: white

£239.00

£174.00

  • Free UK Standard Delivery (2 - 3 working days)
  • Extended Christmas returns until 13th January 2026
  • 3 year warranty
GHD PLATINUM+ PROFESSIONAL HAIR STRAIGHTENER (26MM PLATE) WHITE

was £239.00

£174.00

SAVE £65 27% OFF

The platinum+, a ghd hair straightener so intelligent it predicts your hair's needs and constantly adapts the power to ensure the optimum styling temperature, at all times.

Featuring ultra-zone™  with predictive technology, this advanced ghd hair straightener is guaranteed to deliver consistent results while you style. The ghd platinum+ hair straightener responds to each section of your hair and styling speed to deliver the optimum temperature of 185ºC more effectively, ensuring 70% stronger hair*, 75% more shine** and 2x more colour protection. For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results.

 

Heat is monitored over 250 times per second thanks to infinity sensors throughout the plates, ensuring a precise reading to adjust the power accordingly. So, no matter what your hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of heat for your hair needs, personalised to you.

 

Each plate is precision milled to allow your hair to pass smoothly, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and with the automatic sleep mode, your hair needn't impact your busy schedule.

 

It's time to rule the hair world with the ghd platinum+ white hair straightener.

 

*reduced breakage and 2 x less colour fade vs. a styler working at 230°C
**vs. naturally dried hair

† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands

NOW AVAILABLE AS A GIFT SET!

Discover the ghd Platinum+ Festive Gift Set, featuring our ultimate smart styler accompanied by the ghd All-Rounder Paddle Brush and a sleek heat resistant bag worth £65.

platinum+ hair straightener in white button

Our 1st Smart Styler

Monitors heat 250x per second to maintain 185ºC optimal styling temperature for 70% stronger hair*, 75% more shine**, and 2x more colour protection.

platinum+ hair straightener in white hinge

More than a straightener

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.

platinum+ hair straightener in white plates

Personalised results

Ultra-zone™ predictive technology recognises hair thickness & speed of styling and adjusts accordingly for results personalised to you.

Enhanced styling with less heat

With advanced infinity sensors to adapt power according to hair thickness and styling speed, for professional results with no extreme heat.

AWARDS

Winning over 550 beauty awards worldwide to date, for over 20 years ghd have championed innovation, performance and design to bring you good hair days every day.

SHOP NOW. PAY WITH KLARNA

Klarna's Pay in 3 / Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. Late fees may apply. T&Cs apply.

platinum+ hair straightener in black power couples

POWER COUPLE

Unlock professional end results - use the ghd platinum+ with bodyguard heat protect spray for hair that looks and feels healthier.

4.5/5

GHD PLATINUM+ PROFESSIONAL HAIR STRAIGHTENER (26MM PLATE) WHITE rating review

87%
Would recommend this to a friend
Showing 1148 reviews

ghd Duet Blowdry Festive Gift Set Cherry Chic

I recently tried ghd Duet Blowdry Festive Gift Set Cherry Chic and overall I’m quite happy, it’s become a really useful tool for my daily routine. ✅ What I like * As someone with medium-length, wavy, coloured hair, I appreciate that this tool dries and smooths at once. Often my hair ends up frizzy or undefined after air-drying, but with this brush I get a polished, neat look in far less time. * The finish is shiny, smoother, and has less frizz than when I try to straighten or dry with my older tools. My waves look more controlled, the colour shows better in the light, and the overall result feels more “professional.” * It’s convenient and time-saving, ideal for busy mornings before work. Instead of juggling a hair-dryer + brush + straightener, this 2-in-1 tool simplifies the process: one pass and I’m mostly done. * Because of the low-heat/air-flow design, I feel a bit more confident that I’m not over-damaging my hair, which for coloured hair is particularly important. ⚠️ What surprised me / minor annoyances * It took me a few tries to get the hang of it. For best results I need to start with towel-dried hair (not soaking wet), and work in sections, otherwise the smoothing and shine aren’t as good. I can see why some people say there’s a small learning curve. * On days when my hair was recently coloured or I skipped a hair mask, the brush felt a bit heavier than I expected, especially if I’m doing a full dry + style session. Not a deal breaker, but something to be aware of. * While the result is often smooth and polished, the “blowout” look isn’t as sleek or bone-straight as I sometimes get with a flat iron + dryer. If I’m going for very straight, poker-straight hair, I still find myself reaching for a straightener. 🎯 For whom I think it works best (like me) If you, like me, have medium-length wavy or slightly textured hair (especially if it’s coloured), and you appreciate a natural, polished look rather than super-straight hair, this brush is a fantastic choice. It’s especially useful if you want something quick, low-fuss, and lower-impact on hair health, ideal for everyday professional life when you don’t have time for a full styling routine. 💡 My verdict For my lifestyle, hair type, and styling needs, the ghd Duet Blowdry is a keeper, it streamlines my routine and delivers consistently good results. I wouldn’t expect it to replace a straightener for ultra-sleek styles, but as a daily or regular styling tool, it’s excellent.
4 / 5
4 / 5
4 / 5
Laura
Glasgow, Scotland
4/5
Age: 35 to 44
Hair length: Mid-Length
Hair type: Wavy, Frizzy, Coloured, Thick
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Straighteners

Verified Purchase
Bought as a present for my wife and she loves them the free split end cream she said was good too just could have done with another freebe but that’s all good
5 / 5
5 / 5
5 / 5
Wolverhampton
5/5
Age: 45 to 54
Hair length: Mid-Length
Hair type: Fine

Platinum professional hair straightener 26cm

Verified Purchase
I have had many pairs of GHD standard hair straighteners over the year including three pairs in the last ten years. They all seemed to go faulty out of guarantee. I was unsure if to try a different brand this time, as I use them every day. But with the black Friday deal added with a generous loyalty discount made GHDs very reasonable. I brought a different style this time hoping that the more expensive straighteners will be better and last longer than my others have. But I'm disappointed, I sometimes struggle to curl my bobbed hair under.
2 / 5
3 / 5
3 / 5
****123
West. Mids
3/5
Age: 55 to 64
Gender: Female
Hair length: Mid-Length
Hair type: Coloured, Thick, Straight

Almost perfect

Verified Purchase
Really love these straighteners, however, there is a small design flaw with a small groove next to the heating plates which snags hair strands. Other than that, they are great and make my hair look shiny and healthy.
4 / 5
4 / 5
4 / 5
Daisybc
Nottingham
4/5
Age: 25 to 34
Gender: Female
Hair length: Mid-Length
Hair type: Curly, Coloured, Thick

Shiny, straight hair effortlessly

I have used my old straighteners for years and thought they did the job until now. These straighteners are amazing, with one or two strokes my hair is poker straight with no little fly away hairs! They heat up quickly and glide effortlessly, I used to spend so much longer straightening my hair, probably damaging it. Now I’m ready quicker and hair feels great!
5 / 5
5 / 5
5 / 5
Lauren Jo
North Wales
5/5
Age: 25 to 34
Hair length: Mid-Length
Hair type: Wavy, Dry, Coloured
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com