MEET THE COLLECTION
¹ technical testing vs naturally dried hair, dependent on consumer use
² no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
³ vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴ Consumer testing, Jan'22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁵ That combines hot air and heated styling plates
⁶ No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
⁷Technical testing, 2019, vs. naturally dried hair