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40% SLIMMER PLATES

40% slimmer plates¹ for precision styling from the root. Ideal for short hair and fringes, and 50% more shine².
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BE YOUR AUTHENTIC SELF

Bring the confidence to channel good hair days that look good on screens and IRL with the new colour crush collection.

NEW GHD CHRONOS

Your hair but in high-definition, achieve 85% more shine⁴, up to 2x less frizz⁵, 3x more breakage protection⁶, high-definition curling from the root and styles that last for 24 hrs².

GHD DUET STYLE

ghd duet style has been designed specifically for use on wet hair featuring air-fusion™ technology, meaning you can dry & style at the same time with no heat damage⁶.
DISCOVER GHD DUET STYLE

¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
³no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
⁴Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁵Technical test in a lab on frizzy hair, vs naturally dried hair
⁶vs. competitior styler working at 235˚C
⁷No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair.