ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black plate close-up
ghd one inch platinum plus styler in black hinge close-up
ghd one inch platinum plus styler in black button close-up
ghd one inch platinum plus styler in black with box

ghd Platinum+ Flat Iron (1 inch plate) Black

AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection
Color: black

USD $319.00

*

USD $239.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 2/11/26
ghd Platinum+ Flat Iron (1 inch plate) Black

was USD $319.00

USD $239.00

AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in black button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in black hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in black plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) Black rating review

Would recommend this to a friend
Showing 529 reviews

Love

I love love love this GHD platinum styler. Heats up very fast, no need to set the temp, temp is set at 365F which is amazing for my hair type. It left my hair smooth with just on pass, very shiny and smooth.
rosa_aq_475
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

STYLING PERFECTION

Okay, why was I low-key kind of nervous to try thr ghd Platinum+ Smart Styler? When I tell you that this styler is so effective on any type hair. Its easy to control the temperature so it doesn't get too hot on the hair. Its very sleek in design and I love when it cools down it has a sleeve to store the styler in. This is now my styler and I know I can depend on it.
sonyal29_3442
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

It’s light weight

This is one of the best hair tools out there. It straightens and makes the hair so soft and shiny. You can also use this to curl the hair which is a plus. It’s easy to hold , light weight and perfect size to carry around. It doesn’t make any noise and is safe and the design is nice.
sehaari_2309
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Solid hair straightener

This product is super easy to use. It only has one heat setting so it’s as simple as turning the flat iron on waiting for it to heat up which takes only about 20 seconds and then straightening the hair. I think a big pro, but also kind of a bit of con is that there’s only one heat setting. In theory that’s fine and dandy and helps prevent your hair from getting damaged m. But I found that I was having to go over the same sections of hair over and over to get the full straightness I was looking for. I don’t straighten my hair often, but if I did, this would be a bigger issue for me. I think I would notice a lot more damage from this. It felt like the plates were a little bit uneven and didn’t dispense the heat evenly on the small section of hair I was working on. I really like that this came with a cover. I enjoy that the cord is pretty long. I like that it has an automatic shut off after 30 minutes for me to do my full hair though it would probably take 90 minutes so I imagine that I’d have to turn it on over and over again, but I’m fine with that because I’d rather a safety function. I do enjoy the sleek design and the black color. It’s pretty compact and this would be easy to travel with. Overall, I recommend this. I think if you have waves to straight hair, this might work better for you.
justdetailedreviews_927
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Great

I love Ghd products they work the best, I used this one and a Dyson straightener and this one is by far a lot more superior, really helps keep the frizz down as well!
ellieb93_5572
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com