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Long Live The Queens. All Hail Platinum+. The world's 1st SMART straightener that predicts your hair's needs.

Long Live The Queens

ALL HAIL PLATINUM+
ghd's 1st SMART straightener that predicts your hair's needs.

NEW IN

Introducing the new ghd platinum+
NEW IN

NEW GHD PLATINUM+

Containing breakthrough technology that constantly adapts to ensure you get ultimate results and hair that is stronger and healthier than ever before!

DISCOVER
Products
Stories
Behind the scenes with ghd, girl boss queen sat in chair
THE NEW CURLING REVOLUTION
Introducing ghd oracle; the first curler that allows you to create an infinite array of curls with just a slight tilt of the hand.
take a closer look
Behind the scenes with ghd, filming the queens
Behind the scenes with ghd, relaxing backstage
Adam Reed works his magic on our queens hair
Say hello to our queen of the castle
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