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Long Live The Queens. All Hail Platinum+. The world's 1st SMART straightener that predicts your hair's needs.

Long Live The Queens

ALL HAIL PLATINUM+
ghd's 1st SMART straightener that predicts your hair's needs.

DISCOVER

NEW IN

Introducing the new ghd platinum+
NEW IN

NEW GHD PLATINUM+

Containing breakthrough technology that constantly adapts to ensure you get ultimate results and hair that is stronger and healthier than ever before!

DISCOVER
Products
New ghd platinum+ professional styler
NEW platinum+ styler
Introducing breakthrough technology, with ghd's SMART hair straightener.
Hair Straighteners
hair straighteners
Discover our range of professional ghd hair straighteners for smooth, sleek, healthy looking style that lasts.
Hair Dryers
hair dryers
View our range of professional ghd hair dryers for fast drying and a premium salon look.
Hair Curlers
Hair Curlers
Explore our range of professional curling wands and tongs for gorgeous, healthy looking curls that last.
Hair Crimper
Hair Crimper
Get effortless bold texture and volume instantly with the ghd contour® professional hair crimper.
Stories
Behind the scenes with ghd, girl boss queen sat in chair
THE NEW CURLING REVOLUTION
Introducing ghd oracle; the first curler that allows you to create an infinite array of curls with just a slight tilt of the hand.
take a closer look
Behind the scenes with ghd, filming the queens
Behind the scenes with ghd, relaxing backstage
Adam Reed works his magic on our queens hair
Say hello to our queen of the castle
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