¹Technical test in lab measured on frizzy hair measuring frizz reduction vs naturally dried hair as a measure of smoothness.
²Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on Brown Caucasian hair (a “Strength Reduction”)
³vs naturally dried frizzy hair, dependent on consumer use
⁴vs naturally dried medium brown hair, dependent on consumer use. 
⁵technical testing vs. naturally dried hair