¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
³Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁴technical test in a lab with frizzy hair, vs naturally dried hair
⁵vs. competitor styler working at 235°C
⁶Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁷Technical test in a lab on wavy hair, vs naturally dried hair
*No thermal hair damage detected after 100 cycles of 4 passes in wet to styled mode vs naturally dried hair