ghd Chronos Max Best Wide Plate Hair Straightener (43mm plate) Black

4 EASY STEPS TO UPGRADE

STEP 1: Select your ghd Chronos or ghd Chronos Max straightener, available in either black or white. 

STEP 2: Use code UPGRADE at checkout to let us know that you want to trade-in your old ghd straightener.

STEP 3: When you receive your new ghd Chronos or ghd Chronos Max, complete the returns form, insert your old ghd straightener into the courier bag provided and contact our Customer Service team within 5 working days to arrange the collection from you. 

STEP 4:Once we have received your old ghd straightener, we will verify it & refund R1500* to the bank account used for the purchase. You will receive your refund within 3-5 working days. Discover more here. 

Introducing the NEW ghd Chronos Max™, our professional HD motion-responsive™ wide plate straightener, designed for high-definition styling that's 2x more responsive⁴ for 3x faster² results. Our best wide plate straightener, perfect for transforming long, thick, and curly hair in just one stroke with no extreme heat damage¹⁰.

Experience transformation in one-stroke⁸ with HD motion-responsive™ technology, which continuously adapts to your styling movements. It adjusts power to deliver unparalleled heat monitoring accuracy at the optimum styling temperature of 185°C, ensuring high-definition styles that last for up to 24 hours³, even on thicker hair. Enjoy up to 2x more breakage protection⁵ and longer-lasting results with every use.

Our best wide hair straightener gives you high-definition results effortlessly on long, thick, and curly hair. The ghd Chronos Max delivers up to 90% more shine⁶, reduces frizz by 2.5x⁷, and leaves hair up to 3x straighter in just one-stroke⁸, giving you sleek, smooth styles with ease with no extreme heat damage¹⁰.

With 85% larger¹ ceramic floating plates, ghd Chronos Max combines wider plates and 24% thinner edges⁹ with a curved design to get closer to the roots, ensuring perfect root-to-tip results from any angle. It’s not just a straightener – the ultra-ergonomic, sleek curved design allows you to switch your style with ease, from straight looks to loose waves and flicks, with just a tilt of the hand.

Rest assured with peace of mind features like sleep mode, which switches off the styler automatically after 10 minutes of inactivity. The ghd Chronos Max also offers universal voltage, a protective plate guard, and a professional-length 2.7m cable. Complete with a 2-year warranty, it’s the ultimate tool for achieving salon-worthy results at home. Please note: Only available in Black in South Africa.

*UPGRADE PROGRAMME: Offer runs from 1 May 10am SAST to 1st June 10am SAST 2026. Promo excludes limited-edition ghd chronos and chronos max straighteners in Jelly Mint and Sunkissed peach from the ghd Jelly collection. Use promo code UPGRADE at checkout to be eligible for your partial refund of R1500. Terms and Conditions apply. View our full terms and conditions here. 

¹ Vs ghd Gold. 

² Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.

³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.

⁴ Vs ghd platinum+ with ultra-zone technology.

⁵ Vs competitor styler operating at 235˚C.

⁶ Technical test in a lab on brunette hair, measured vs. naturally dried hair.

⁷ Technical test in a lab on frizzy hair, vs naturally dried hair. 

⁸ Technical test in a lab on wavy hair, vs naturally dried hair.

⁹ Vs ghd Max.

¹⁰ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

¹¹ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.

¹² Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling