HAIR STRAIGHTENERS
Our carefully curated collection of hair straighteners and flat irons are suitable for every hair type, texture and length, each with their own unique styling results. From slim plates to wide, and styling on the go, whatever your preference, find the perfect hair straightener for you with ghd. Explore our collection of award-winning stylers and achieve salon-worthy looks at home.
Our professional range of multi-use hair straighteners are the perfect addition to your STYLING ESSENTIALS, whether you’re after big, bouncy curls, loose, beachy waves or a sleek, poker-straight finish. Discover ghd’s range of hair straightening tools for ultimate, long-lasting results without compromising hair health.
Introducing ghd Sculpt, our first interactive styler with ghd Heat-Adapt technology that uses AI to learn and adapt in realtime for personalised hair temperature. Experience perfect styling with zero damage*, delivering up to 90% more shine¹, 2.5x less frizz² and superior curl definition³. All with 5x faster⁴ styling.
Explore the science behind the ghd Sculpt interactive hair straightener.
The ghd chronos contains HD Motion-responsive technology constantly monitoring the optimum styling temperature at 185°C across both plates, making it 2x more responsive¹ adapting to your styling motion with no extreme heat damage². With 3x faster styling³ ghd chronos hair straightener delivers high definition results in just one stroke.
For those with long, thick and curly hair, new ghd Chronos Max styles hair 3x faster⁴ in one-stroke with HD results that last 24 hours⁵. The 85% larger⁶ close-edge plates are perfect for root to tip styling.
The ghd platinum+ is our SMART hair straightener; it uses predictive ultra-zone™ technology to recognise the thickness of your hair and styling speed, as well as monitoring the temperature 250 times per second to keep the plates at the optimum heat. With a rounded barrel for easy curling and waves, achieve healthy, glossy hair in just one stroke.
The ghd gold® hair straightener features dual-zone technology, which uses heat sensors on both plates, to maintain an optimum hair-straightening temperature of 185°C achieving a salon-smooth finish.
Styling just got easier with the ghd max hair straightener, our wide plate professional styler containing advanced dual-zone ceramic technology. Guarantees sleek and smooth results whilst cutting down styling time, perfect for long, thick or curly hair.
The ghd original hair straightener is the tool that transformed hair styling forever, now back and better than ever before. It goes from 0 to 185°C in just 30 seconds, for convenient, all-round styling.
Our 1st on the go cordless hair straightener, ghd unplugged, contains a bespoke long-life lithium battery guaranteeing performance of a regular sized ghd styler. This portable, powerful, flight friendly styler is the perfect top-up tool for quick, sleek and smooth hair anywhere, anytime.
¹ Vs ghd platinum+
² Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
³ Vs ghd Original. Technical test in lab show ghd Chronos is 3X faster to achieve same high level of shine on brunette tresses.
⁴ Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses
⁵ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style
⁶ Technical test in a lab on brunette hair, measured vs. naturally dried hair
FREQUENTLY ASKED QUESTIONS
Why shop the latest ghd hair straighteners?
The latest ghd hair straighteners are engineered to deliver results that previous generations simply can't match. By upgrading to the newest technology, each styler is enhanced to deliver superior styling performance.
The new ghd Sculpt, our first interactive styler features heat-adapt technology to learn and adapt in real time to deliver a personalised temperature unique to you. Giving you up to 90% more shine¹, 2.5x less frizz² and superior curl definition³, all up to 5x faster4. One tool for sleek straight styles and sculpted waves, with zero damage*
* Zero damage to the natural structure of your hair
¹ Vs naturally dried medium brown hair
² Vs Naturally dried frizzy hair
³ Vs ghd chronos
4 Vs ghd Original. Technical test in lab shows ghd Sculpt is 5X faster to achieve same high level of frizz reduction on frizzy tresses
Where to buy ghd straighteners?
All our limited-edition hair straighteners, special offers and accessories are available at ghdhair.com. 4 reasons to buy from ghdhair.com are:
- Be the first Our exclusive limited edition products like our Pink collection and Christmas collections will always be available first at ghdhair.com
- Personalisation All products available with personalisation to truly make your own or delight gift receivers
- Inspiration Get exclusive hairstyles content
- Warranty On all products for peace of mind
How much are ghd straighteners?
ghd straighteners range from £149 for our entry level ghd Original to £299 for our advanced ghd Chronos Max styler which works 3x faster†. Our pricing reflects the design, quality and innovation at the centre of our world. As the UK's number 1 hair straightener brand† we work with professional hair stylists to ensure the quality of our stylers and this is reflected in our average product rating of 4.5 out of 5.
† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands
How to curl my hair with a straightener?
Our straighteners are versatile, meaning you can create many different looks with just one tool. Style loose waves with the hair straighteners for ultimate low-key glam vibes. Follow our tutorial and learn how to curl hair with a straightener.
How long do ghd straighteners last?
Design, quality and innovation are at the centre of our world. As the UK's number 1 hair straightener brand†, our goal is to create tools that are built to last.
At our in-house research and development facility in Cambridge, where we craft our award-winning styling tools, every product undergoes extensive testing for durability and longevity.* This includes 2 years of simulated use, dropping them from a height of 50mm 35,000 times and opening and closing the hinges 110,00 times to evaluate durability.
Our warranty is 2-3 years based on which hair tool model you choose, or 1 year for hair dryers when used professionally.
† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands
Which hair straightener is best?
Find the right ghd hair straightener for you by taking our quiz or comparing our range of ghd professional hair straighteners, so you can have a good hair day everyday! Whether you're looking for a cordless, wide plate or versatile styling tool, we've broken down our range of hair straighteners to help you choose the right tool for you.
Can straightening hair damage it?
Straightening your hair at 190°C or higher can cause damage, affecting shine, moisture and long term hair health. Repeated exposure to excessive heat can also cause breakage. This is why all ghd stylers are set to our proven optimum of 185°C as identified by our Cambridge R&D scientists.
ghd Sculpt takes this further with interactive heat-adapt technology. The technology uses AI to learn and adapt in real time for personalised hair temperature. Measuring when and how much hair is between the plates, how fast you're styling and your styling movements. Allowing ghd Sculpt to deliver the right amount of heat your hair needs to achieve perfect styling with zero damage*.
* Zero damage to the natural structure of your hair
What temperature are ghd straighteners?
The temperature of all ghd straighteners is 185°C. ghd scientists based in our Cambridge research and development labs found this is the sweet spot. With 185°C perfect for achieving gorgeous, long-lasting results while minimising hair damage.
New ghd Sculpt features interactive heat adapt technology to take this further. It learns and adapts in real time, delivering the right amount of heat your hair needs for perfect styling and zero damage*.
* Zero damage to the natural structure of your hair
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