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Long Live The Queens. All Hail Platinum+. The world's 1st SMART straightener that predicts your hair's needs.

ALL HAIL PLATINUM+

Introducing the new ghd platinum+ styler — The SMART straightener that predicts your hair's needs.

View Platinum+

Healthier Hair in just One Stroke

Platinum+ resupport video

NEW GHD PLATINUM+

Introducing the new ghd platinum+
NEW GHD PLATINUM+

STYLING PERSONALISED TO YOU

The innovative ghd platinum+ styler features revolutionary ultra-zone with predictive technology, the latest in heat styling for guaranteed consistent heat across the whole plate.

It predicts your hair’s needs and constantly adapts the power to ensure you get ultimate results and hair that is stronger and healthier looking than ever before!

SHOP
Take a closer look
Platinum+ plate shot
Styling personalised to you
Ultra-zone with predictive technology recognises the thickness of your hair and styling speed so you get ultimate results even quicker and personalised to you.
Full shot of Platinum+ white styler
Modernised, sleek design & round barrel
For versatile snag-free styling, that is quick and easy.
Wishbone hinge
Unique Wishbone Hinge
The patented wishbone hinge holds the styler plates in perfect alignment, giving you the control you need to create any style.
Platinum+ full shot
Precision milled plates with ultra gloss coating
Deliver instant frizz-free styling and 20% more shine*

HEALTHIER STYLING IN ONE STROKE

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HEALTHIER STYLING IN ONE STROKE

ALL HAIL PLATINUM+

Heat is monitored 250x a second ensuring the perfect heat at all times to guarantee:

● 70% less breakage
● 2x more colour protection
● Beautiful results in one stroke

SHOP NOW
Get the platinum+ look
Have-It-All Queen
Have-It-All Queen
Get the Look
Urban Queen
Urban Queen
Get the look
Queen of the Castle
Queen of the castle
Get the look
Girl Boss Queen
Girl Boss Queen
get the look
Behind the scenes with ghd, girl boss getting ready
INSIDER STYLE
Be the first to own the Platinum+ styler!
take a closer look
Behind the scenes with ghd, filming the queens
Behind the scenes with ghd, relaxing backstage
Girl Boss Queen's natural hair
Curling a Queen's hair
I ❤ Platinum+

*reduced breakage and 2 x less colour fade vs a styler working at 230° **vs naturally dried hair

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