ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection
Color: white

USD $319.00

*

USD $239.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 9/12/25
ghd Platinum+ Flat Iron (1 inch plate) White

was USD $319.00

USD $239.00

AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 476 reviews

Not functioning like they used to

Verified Purchase
Unfortunately not loving it. It’s not nearly as effective as the last generation products.
Katfleprus
2/5

Too wide for shorter hair

Verified Purchase
I spent a fortune for this flat iron and I'm very disappointed. It straigthen, but my hair appears much coarser than even with a much less expensive one.
2 / 5
3 / 5
Ellen
Oakland, CA
2/5
Age: 65 or over
Gender: Female
Hair length: Mid-Length
Hair type: Dry, Color treated, Thick

Not as good as my 25 yr old GHD

Verified Purchase
Catches on my fine hair. On/off noise is annoying. The cord is also not as nice as my 25 yr old one. Heats up fast and smooths hair well.
3 / 5
3 / 5
4 / 5
SweeDee
Ohio
2/5
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Fine

Easy to use with great looking results!

Verified Purchase
Have used twice and am very pleased with results. Able to get great results without using a bunch of products. My hair is transitioning to gray and the ghd flat iron is working wonders.
5 / 5
5 / 5
5 / 5
JJ742
Camarillo, CA
5/5
Age: 55 to 64
Gender: Female
Hair length: Mid-Length
Hair type: Wavy, Frizzy, Color treated, Textured

Love it.

Verified Purchase
Super fast, save my time in the morning, while I do hope it last longer.
4 / 5
4 / 5
5 / 5
Nikko
Boston
5/5
Age: 25 to 34
Gender: Female
Hair length: Short
Hair type: Straight