¹ No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair

² Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling

³ Technical testing vs naturally dried hair, dependent on consumer use

⁴ Consumer testing, 148 women, July 2023.

⁵ Technical test in a lab on brunette hair, measured vs naturally dried hair

⁶ When used with ghd duet blowdry, vs. naturally dried hair

⁷ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test

* Only the ghd Duet Blowdry in black is available in South Africa