MEET THE ICED LUXE COLLECTION
¹ No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
² Technical testing vs naturally dried hair, dependent on consumer use
³ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴ Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁵ That combines hot air and heated styling plates
⁶ No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
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