Myth #4:

Stronger Grip = Superior Style

Lighten up! The tri-zone® technology in the ghd platinum® styler creates an even, optimum temperature across the plates, giving each strand of your hair the same amount of heat as the next. So you don't need to apply hard pressure to get each strand exactly how you want it.

ghd platinum® includes a unique wishbone hinge, which not only ramps up the style factor, but means that the styler plates are perfectly aligned so hair stays perfectly positioned throughout styling, with no slippage. Combined with our patented tri-zone® technology that maintains a safer-for-hair heat from root to tip, reducing hair breakage by over 50%* and increasing shine by 20%**. All this, ensures that your hair can be stylish and healthy – all in one stroke.

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Results based on tri-zone® technology: *vs a styler working at 230°C **vs untreated hair


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