Myth #1:

Styled hair = burnt hair

Who says hot hair can’t be cool? ghd platinum® is the only styler to have tri-zone® technology, exclusively developed by our team of ghd scientists to create smooth, shiny locks without turning up the dial. We’ve identified the optimum styling temperature to give you stylish and healthy looking hair, that is protected from the heat while still looking hot!

Intelligent tri-zone® technology uses threes sensors in each plate, ensuring the optimum temperature for styling hair is consistently maintained across the entire plate, during styling which is proven to be kinder to your hair colour†. The sensors mean there's no sudden surge or drop in temperature, delivering safer-for-hair heat at all times, from roots to tip. Resulting in over 50% less breakage* with a 20% increase in shine**.

See more myths here

Myth #2

One Tool = One Look

myth #3

Straight Hair = Flat Hair

myth #4

Stronger Grip = Superior Style

Results based on tri-zone® technology: *vs a styler working at 230°C **vs untreated hair †2x more colour integrity vs a styler working at 230°C

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