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Long Live The Queens. All Hail Platinum+. The world's 1st SMART straightener that predicts your hair's needs.

Long Live The Queens

ALL HAIL PLATINUM+
The world's 1st SMART straightener that predicts your hair's needs.

Hairstyles

NEW IN

Introducing the new ghd platinum+
NEW IN

NEW GHD PLATINUM+

Containing breakthrough technology that constantly adapts to ensure you get unbeatable results and hair that is stronger and visibly healthier than ever before!

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SPRING SAVINGS

FREE GIFT
SPRING SAVINGS

FREE GIFT

Spring into the new season and kiss those winter fly aways goodbye with a free ghd pink paddle brush on our gold series stylers, available for this weekend only.

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Behind the scenes with ghd, girl boss queen sat in chair
INSIDER STYLE
Take a look backstage at the latest brand shoot and see the queens in action.
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Behind the scenes with ghd, filming the queens
Behind the scenes with ghd, relaxing backstage
Adam Reed works his magic on our queens hair
Say hello to our queen of the castle
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