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GHD & NATIONAL BREAST CANCER FOUNDATION  

OUR PARTNERSHIP

At ghd, we have been supporting breast cancer charities globally for 22 years with our annual pink campaign, which has raised over $25 million USD.

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CELEBRATING 21 YEARS TOGETHER

Locally, we’ve been supporting the National Breast Cancer Foundation (NBCF) for 21 years, raising over $4.83 million AUD to fund game-changing breast cancer research.

Each year ghd devotes time to support breast cancer awareness with our annual Pink campaign to educate and empower our audience about regular breast self-check and awareness; and ultimately, support the NBCF vision of zero deaths from Breast Cancer.

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$4.83 MILLION AUD RAISED SO FAR

ghd is proud to announce that last year’s pink collection raised over $165,000 for the National Breast Cancer Foundation. As a diamond partner, we are committed to raising more funds for world-class breast cancer research.

"This year the National Breast Cancer Foundation (NBCF) is celebrating its 30th anniversary and 20 years of partnership with ghd. ghd’s ongoing commitment to advancing our knowledge of breast cancer through research is commendable and through the $20 donated from every pink product purchased, over $4.7 million dollars has been raised globally. The impact we’ve had together has brought our vision of Zero Deaths from breast cancer closer than ever, but the job is not done. We must continue to invest in research because research is central to improving breast cancer outcomes. Thank you to ghd and every ghd customer who have or who plan to purchase a product from the pink collection.", said National Breast Cancer Foundation CEO Associate Professor Cleola Anderiesz.

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HOW TO SELF-CHECK

It's important to check your breasts regularly and to make sure you are aware of the signs and symptoms of breast cancer.

1.    ARMS BY YOUR SIDE 
Start by standing in front of the mirror and examining your breasts with your arms by your side.
2.    HANDS BEHIND HEAD 
Watching closely in the mirror, clasp your hands behind your head and press your hands forward.
3.    HANDS ON HIPS 
Then press your hands on hips and push your elbows forward to tighten chest muscles. Look for dimpling, puckering, redness or changes in shape, size, texture or skin colour
4.    ON YOUR BACK 
Lying on your back helps to flatten your breast tissue, making it easier to examine it by pressing the tissue against your chest wall. 

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HELP US ON THIS JOURNEY

Through annual pink campaigns, ghd drive awareness of breast cancer and support of the National Breast Cancer Foundation to fund world-class breast cancer research that will help ultimately save lives. This valued and enduring partnership is a testament to shared commitment to reaching Zero Deaths from breast cancer. 

$20 from every pink limited edition purchase goes to the National Breast Cancer Foundation.