¹No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair. 
²Technical testing vs naturally dried hair, dependent on consumer use
³Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
⁵That combines hot air and heated styling plates
⁶No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
*see promotion TERMS AND CONDITIONS