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GHD

#notjustastraightener

OUR HERITAGE

In 2001, three hair stylists from Yorkshire put a radical new hair styling product into the hands of women across the globe. Backed by the world's top hair stylists, ghd quickly earned cult status. Fast forward 25 years, we are an iconic global brand, adored by press, professionals and our communities worldwide. We create premium styling tools across multiple categories, to ensure all women can have a good hair day, everyday.
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OUR PURPOSE

THE POWER OF A GOOD HAIR DAY
ghd's purpose is to transform hair every day with our products, because feeling good about yourself and the way you look is empowering. When your hair is on point, confidence follows.
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MASTERS IN PERFECT HEAT STYLING

Our latest styler technology uses AI to learn & adapt in real time for personalised hair temperature and next-level protection.
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OUR AWARDS

Winning over 550 beauty awards worldwide to date, for 25 years ghd have championed innovation, performance and design for good hair days every day.
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SUPPORTING BREAST CANCER CHARITIES WORLDWIDE

Our annual Pink Collection has been at the heart of ghd for 23 years. We've raised over $25.5 million for breast cancer charities worldwide.
DISCOVER GHD PINK
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TRANSFORMING TOMORROW WITH A GOOD HAIR DAY

At ghd, environmental and social impact is something we care deeply about. We continuously work to embed environmental and social impact into our key business and operations, with our focus on People, Planet and Product guiding our journey.
OUR SUSTAINABILITY COMMITMENT