¹ Consumer testing, Jan-Feb’24. over 70% of 400 consumers agree that ghd chronos curve makes curling quicker vs their current tool
² Consumer testing, Jan-Feb’24. an average of 73% of 921 consumers agree that ghd chronos curve makes frizz-free curls & waves.
³ When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity
⁴ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁵ Technical test in lab on brunette hair, vs naturally dried hair
* to be used with ghd products