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HEAT PROTECTION STYLING

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Designed by ghd stylists & engineering heat experts - our collection of essential styling products work perfectly with ghd styling tools at the optimum temperature of 185˚C, to maximise your heat styling for healthier-looking hair and long-lasting styles. The ghd heat protection styling range has now evolved to cover Treat and Style. These 2 pillars encapsulate the different stages of your styling routine. 

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TREAT

NEW GHD REHAB TREATMENTS
Designed for wet hair, our range of heat-activated leave-in treatments target particular hair concerns helping to repair, nourish, thicken and protect your hair. Using the heat of your styling tools to dry and activate the products and their benefits, for instant and long-lasting results. 
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INTRODUCING HEAT ACTIVATION

Our new heat activation technology utilises the power of direct heat from your ghd styling tools to enhance the instant and long-lasting benefits of our advanced formulas. This can be achieved with the use of drying the hair with ghd helios®, and activating with a ghd styling tool, or drying and styling in one using ghd duet style, or ghd duet blowdry

APPLY TO WET HAIR
As the cuticles are 50% more open when wet, this will allow the product to deeply penetrate the hair, instead of simply coating it. 

ACTIVATE WITH HEAT
With the application of direct heat, these formulas undergo a transition where ingredients become more fluid, effortlessly distributing throughout every strand, penetrating the hair cuticle before sealing in essentials benefits.  

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STYLE

HEAT PROTECTION

Heat protection styling products that work perfectly together with ghd tools.

Providing added styling and protection benefits to wet or dry hair, the style range works in perfect symbiosis with your styling tools, increasing their styling capabilities while protecting your hair from the heat.

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INTRODUCING HEAT PROTECTION

Our lightweight, invisible shield protects hair from heat damage. Protection polymers and conditioning agents prevent cuticle lifting and enhance smoothness. The ghd bodyguard range creates a thermal protective layer increasing glide of your styling tool and surface shine. An important part of the ghd heat protection styling, all our treat and style products contain ghd heat protection system, to protect your hair whilst you achieve your good hair day.

SIGNATURE SCENT

All ghd products include our treasured 'glamour' floriental woody scent. With top notes of citrus, bergamot, mandarin and mango and a heart of white flowers, ylang ylang, jasmine and heliotrope.

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WHERE BEAUTY MEETS SCIENCE

In the heart of one of the world's most prestigious academic cities, our Cambridge Innovation Center combines cutting-edge technology with decades of hair expertise. Here, we don't just create products, we engineer solutions that understand the unique challenges of heat styling.
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  ¹vs hair washed with non-conditioning shampoo.
²Consumer testing, Sep’23. 78% of 100 women agreed ghd rehab makes hair feel stronger and 84% agree it makes hair softer, vs before using rehab and heat styling. 
³Vs naturally dried fine hair. 
⁴Frizz lab test using ghd rehab with ghd duet style vs naturally-dried hair. 
⁵Consumer testing, Sep'23. 85% of 114 consumers agree ghd rehab makes hair feel smoother, 83% agree makes hair feel softer and vs before heat styling and using rehab. 
⁶vs. untreated hair. 
⁷Consumer testing, 110 women, Aug’16.