HAIR STRAIGHTENERS

We've been giving Kiwis a good hair day for 25 years! All of our stylers are set at the optimum temperature 185°C, so you can create long-lasting styles with less damage. That's the ghd difference.

Take your pick from the ghd hair straighteners range and start your styling kit with the ultimate essentials. From magical mermaid waves to beautiful, bouncing curls and poker-straight styles, our award-winning range of hair straighteners means you can create a salon-worthy look that's stylish and effortless.

GHD SCULPT

ghd sculpt features breakthrough interactive Heat-Adapt technology using AI to learn and adapt, in real time for personalised hair temperature giving you more heat when you need it and less when you don't.
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PERFECTION TAKES PLATES

ghd is obsessed with understanding how plates create style, and how and when plate temperatures can cause damage because we know - perfection takes plates.

The science shows that 185°C is the optimal plate temperature for the average user to prevent extreme heat damage.

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NOT JUST A STRAIGHTENER

Get salon-grade styling at home with ghd stylers, engineered to straighten, curl, wave and volumise. Trusted by over 120,000 stylists. One professional-grade tool, endless good hair days. 

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TAKE OUR STRAIGHTENER QUIZ

We get it-choosing the perfect straightener can feel like a challenge, but don't worry, we've got you covered. Take our hair quiz and we'll recommend you the best hair straightener for your hair styling needs.
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HIGH-DEFINITION RESULTS THAT LAST 24HRS

What does high-definition results that last 24hrs⁵ mean for you?

  • 90% more shine⁶
  • 2.5x less frizz in one stroke⁷
  • No extreme heat damage⁸
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WHICH STYLER IS RIGHT FOR ME?

Compare ghd hair straighteners to find the perfect styling tool for you and your style. Whether you’re deliberating with the ghd gold vs platinum+, or our original styler vs the max, choose the hair straightener that feels right for you and so you can enjoy a good hair day, everyday.
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PERFECT PARTNERS

HAIR STRAIGHTENING PRODUCTS
Create perfect straight and sleek hair with ghds hair straightening products range. All the products are specially develeoped to ensure you get the salon style you are looking for without worrying about the heat from your styler or hairdryer.
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*zero damage to the natural structure of your hair, find out more.
¹ Vs platinum+ 
¹ Vs naturally dried medium brown hair
² Vs Naturally dried frizzy hair
³ Vs ghd chronos
⁴ Vs ghd Original. Technical test in lab shows ghd Sculpt is 5X faster to achieve same high level of frizz reduction on frizzy tresses
² Vs ghd originalhttps://ghd.a.bigcontent.io/v1/static/Sculpt_Curl_Reversion_anz³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.
⁵ Vs ghd platinum+ with ultra-zone technology.
⁶ Vs competitor styler operating at 235˚C.
⁷ Technical test in a lab on brunette hair, measured vs. naturally dried hair.
⁸ December'20. Over 71% of 79 consumers agreed vs their current styler. 
⁹ vs. ghd gold