Zero damage*
No extreme heat damage¹
No extreme heat damage¹
No extreme heat damage¹
Perfect results
HD results that last 24 hours²
HD results that last 24 hours²
Professional results in one stroke
60% more breakage protection
2x more breakage protection³
3x more breakage protection³
70% stronger hair²
2.5x less frizz²
2.5x less frizz in one stroke⁴
2x less frizz in one stroke⁴
5x faster³
3x faster⁵
3x faster⁵
Superior curl definition⁴
*Zero damage to the natural structure of your hair, find out more.
²Vs Naturally dried frizzy hair
³vs ghd original
⁴Vs ghd chronos
¹Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction"). Extreme heat damage is a Strength Reduction of more than 0.005
²Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style
³Vs. competitor styler operating at 235˚C.
⁴Technical test in a lab on frizzy hair, vs naturally dried hair.
⁵Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses
⁶Vs ghd gold.
¹Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”) ²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
³Vs. competitor styler working at 235°C
⁴Technical test in a lab on frizzy hair, vs naturally dried hair
⁵Vs. ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
¹Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
²Reduced breakage and 2 x more colour protection vs. a styler working at 230ºC