“The hair look this season feels very fresh and cool. I wanted the hair to be neat but still showcase each model’s strength. It really compliments the proportions of the collection. ghd is my go-to styling brand, which is why we’ve partnered together for 7 seasons so far. I can always rely on ghd to create versatile hair looks to really support and celebrate the collection,” says Victoria Beckham

“ghd Duet Style does everything a hairdryer & a straightener does but combines the two together, meaning the time it takes to style the hair is significantly reduced (which for a session stylist is a huge bonus!) and helps keep hair healthy at the same time,” says Anthony Turner.

What is the inspiration behind the hair look today? Why was this the chosen look?
The inspiration is a very chic elegant yet nonchalant hairstyle that nods towards fashion illustration. It’s a hairstyle that works perfectly with the proportions of the clothing.

How did you work with Victoria to create the hair look for the AW23 show?
Victoria knows her stuff! She wanted her woman this season to ultimately feel effortless but needed a hairstyle that would work well with the proportions of the collection. She spoke about the hairstyle feeling home made and organic and relatable to the everyday person.

What ghd tools/product have been used and why have you chosen them?
We used the ghd Duet Style 2-in-1 Hot Air Styler to achieve a smooth shape on top, and the ghd Unplugged hair straightener on the ends to give a natural yet more defined finish. We then we used ghd Sleek Talker to promote the look of healthy, glossy, shiny hair.

What are your top tips for re-creating this look at home?
To get this look at home, try just using your hands and fingers, not a brush, to achieve the organic feel of the hairstyle. With a touch of the ghd Sleek Talker on your fingers, rake through your hair and enjoy the happy little mistakes that happen, which go far to create personality within the hairstyle. Use a length of elastic instead of a hair band to tie the hand, you may need a second pair of hands to help but the tying the pony with elastic will ensure that the tension is always tight and this sleek chic pony won’t come loose!