ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black plate close-up
ghd one inch platinum plus styler in black hinge close-up
ghd one inch platinum plus styler in black button close-up
ghd one inch platinum plus styler in black with box

ghd Platinum+ Flat Iron (1 inch plate) Black

FREE GIFT AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Use code HEAT at checkout to receive a FREE ghd Bodyguard ($28 value). While supplies last.

Color: black

USD $319.00

*

USD $255.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 2/27/26
ghd Platinum+ Flat Iron (1 inch plate) Black

was USD $319.00

USD $255.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in black button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in black hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in black plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) Black rating review

Would recommend this to a friend
Showing 561 reviews

Sleek, lightweight, hot and ready flat iron

Sleek lightweight flat iron in black and love the easy glide through the hair. The cord is a perfect length and can be tucked away neatly without crimping. There is a sound that will alert you when it is ready and hot and with perfect temperatures quickly! I love this flat iron on my hair to give it just the right bump it needs.
AnnaG
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Expensive but does a great job

I really liked this straightener. It heats up almost instantly and held its heat throughout the entire time I was using it. My old straightener would need to come back up to heat every so often so that was really nice. It felt comfortable to hold and use and it did a good job at straightening my curly hair. I was concerned about the fact that it only heats to 365F when I had to set the straightener I usually use to around 420F. Because of that it took about an extra 5 minutes to straighten my hair. It didn’t really snag my hair until I got to the back but I think that’s more user error than anything else because I was grabbing sections that were too wide for the plates. I will definitely be replacing my old straightener for the GHD one as it seemed to do just as good if not a slightly better job at a lower temp than my cheap drugstore straightener. The only downside was the price as it’s pretty pricey versus the $30-$40 one I would typically buy. I received this from Influenster for review.
JulieS
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Impressive

I've always used cheaper brand flat irons thinking price didn't matter. Boy was I wrong lol this straightener by ghd is first of all gorgeous, sleek and luxurious. It heats up fast and my hair was done quicker than my usual straightener! I love that there's no heat setting so less heat damage. I love that the cord is long and swivels with you as you move. I am truly so impressed with this flat iron. The best part has to be that it shuts off automatically after 30 mins of not using! For those who are constantly checking to see if they remembered to shut something off, this is a peace of mind and life saver!
CrystalD
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Hot in less than 90 seconds

This was hot in literally less than 2 minutes, it is the fastest flat iron I have EVER seen!! It’s pretty easy to use, a single button, which is convenient however you have no control over the temperature which is my only con.
JessicaM
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Lightweight and effective!

I can’t believe I was able to get this product! It is so lightweight and heats up within seconds. My hair was super messy before work and after just a few strokes through my hair looked so much more put together! I also like that there’s a rubber cover to make sure that I don’t burn anything in the bathroom. Btw, it makes a loud sound when it turns on, when it’s ready, and when you turn off the straightener which I was not ready for lol
CloieC
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com