CHROMAT SS20

Join ghd behind the scenes at New York Fashion Week and discover the Chromat SS20 collection, with hair styled by ghd brand ambassador Justine Marjan.

To celebrate Chromat’s 10 year anniversary, designer Becca McCharen-Tran revisits some of the brand’s favorite collaborations in a new future-forward focus on collective gatherings. SS20 illuminates the bright future of innovation and collaboration at Chromat.

In line with Chromat’s mission of inclusivity and innovative designs, the goal of the new Resort 2020 collection was to create empowering garments for all bodies. This runway show celebrates the inspiring women, femmes and non-binary #ChromatBABES who inspire us to be bold and unapologetic every day.

ghd Brand Ambassador, Justine Marjan, was extremely excited to be working with Chromat this season:“I couldn’t be more honored to work with a brand that celebrates and empowers all women. For this show, we wanted to make sure the hair exuded confidence and every woman felt powerful walking down the runway.”

GET THE LOOK:

THE KEY TECHNIQUE

To create the look, start by blow drying the hair smooth with the ghd air® hair dryer.

Once the hair is completely dry, clip away a front triangular section of the hair on one side.

Flat iron the remaining sections of the hair from roots to ends with the ghd platinum+ styler.

Gather the top section of the hair half-up and spray an extra hold hairspray at the roots and brush the hair into a half-pony and secure with a snag-free elastic.

Repeat on the remaining bottom section of the hair and add it to the top half-up section to create a high pony. Secure with another snag-free elastic and spray the roots again with an extra hold hairspray.

Release the clipped section in front and curl at the root toward the face using the ghd curve® soft curl iron. Back brush the roots and smooth the hair with a smoothing brush to create a shelf-like swoop around the face.

Use the ghd platinum+ styler to shape the front section of the hair and straighten the ponytail if need be.

To complete the look, take a smoothing sheet and glide it over the hair beginning at the roots through the length of the ponytail to fight frizz and create a visibly smoother look.

IF YOU DON'T ASK, YOU DON'T GET

Get the gift you really want by sending a not-so-subtle hint.

This year I would like the

Send hint to:

limit 19 characters
limit 150 characters
*These fields are required
They don't want to get the hint

Unfortunately, {0} doesn’t want to receive emails from ghd, so we cannot send them your hint. But don’t worry, here's a couple of ways to get what you want, including:

  1. Leave not-so-subtle hints with strategically placed magazines and the ghd adverts circled
  2. Share our social posts so they #getthehintdarling

YOU'VE SENT TOO MANY HINTS

Thank you for sending a not-so-subtle hint for the gift you want. Unfortunately, you have hit your limit for today, but come back tomorrow to make sure you get your most wanted ghd products.

THANKS

Increase your chances of getting the gift you really want by sharing your hint on social.

Send more hints

Be sure to get your dream combo and send more hints.