ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black plate close-up
ghd one inch platinum plus styler in black hinge close-up
ghd one inch platinum plus styler in black button close-up
ghd one inch platinum plus styler in black with box

ghd Platinum+ Flat Iron (1 inch plate) Black

FREE GIFT AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Receive a FREE ghd style gift set in cherry chic ($30 value) with qualifying tool purchase. Automatically applied at checkout. While supplies last.

Color: black

USD $319.00

*

USD $239.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 2/11/26
ghd Platinum+ Flat Iron (1 inch plate) Black

was USD $319.00

USD $239.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in black button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in black hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in black plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) Black rating review

Would recommend this to a friend
Showing 537 reviews

Nice flat iron

I am in love with this flat iron because it did an amazing job at flat ironing my hair. I like how pen straight the hair got. It did not snag the hair like other flat irons. I like how I don’t have to keep going over the hair just a couple of passes will do. This flat iron is high quality and fits very comfortable into my hands and is not too bulky just the right size. I like how the temperature is set to 365F because that is not too high, and it is an healthy temperature setting for the hair. It’s nice that it gets really hot, but not too hot just the right temperature. Overall, one of the best flat iron I have ever used.
IeshaM
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

A few features are lacking

I was super excited. I like the smaller design, my hands are small so it was easier to use than a longer flat iron. It has music when you turn it on, it heated up very fast, but there is no way to control the heat, nothing. So you have no clue how hot is actually is. Another thing I did not like was it would not turn off by pushing the power button and I had to actually just unplug.it. This could be dangerous if you assume it will power off. It does the job well and I like tjat also, just seems a few features are lacking.
TamiC
3/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

The best styling tool I’ve ever owned! 😍

I’m in love! This elite flat iron is hands down the best styling tool I’ve ever owned. The ghd Platinum+ Styler looks incredibly chic in black and feels luxurious from the moment you pick it up. The slim, ergonomic design makes it comfortable to hold and effortless to style with. It’s lightweight, easy to hold, easy to maneuver, and glides smoothly without snagging or pulling thanks to the perfectly aligned floating plates and wishbone hinge for flawless swiveling, whether straightening or creating curls. I love that it has a speaker to indicate when it’s turned on, when it’s heated up, and when it’s turned off. I also love the generous cord length. The instructions are easy to read and it’s simple to use. What really makes this flat iron stand out is the technology it uses. The advanced ultra-zone predictive technology is a game changer. It monitors your hair type, thickness, and styling speed 250x per second and adapts to your hair’s needs while maintaining the ideal styling temperature of 365°F, minimizing damage while delivering flawless results. The floating ceramic plates glide effortlessly through my hair for perfectly straight hair in one pass every single time. The performance is outstanding and the results are stunning — my hair comes out silky, frizz-free, and incredibly shiny every time I use it. It leaves a glossy, salon-quality finish that lasts all day without making my hair feel dry or over-processed like some flat irons can do. Features like automatic sleep mode (30 minute auto off), universal voltage, and the wishbone hinge swivel cord make it powerful, practical, and convenient. The auto shut-off gives me peace of mind. I love the silicone protector it comes with. You can put it on your flat iron as soon as you’re done styling so you can take it with you on the go. This flat iron performs exactly as promised: powerful, intelligent, and luxurious. If you’re looking for a sleek, high-performance flat iron that delivers shine, smoothness, and consistent results every time, this one is five stars and absolutely worth the $319 investment!
EmmieG
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Lightweight easy grip straightener

Wow, this straightener is so flight weight easy to grip and doesn't rip my hair out. It has a safety mechanism to help prevent burned hairs. Takes no time to height up. Easy to keep and maintain
JillianV
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Pretty solid!

I received this product from Influenster in exchange for my honest review. The good : 1. Heats up quickly - compared to my current and past flat irons, this heats up a lot faster than any other I have ever owned. It beeps when it is ready, which is nice so that I can do my makeup while I wait for the iron to heat up. 2. No catching hair - the iron part is very smooth. I have a lot of hair and have been using it for the past three days and never caught a strand. 3. Beautiful shine. 4. The silicone cover - It keeps everything (the counter and the user’s hand) safe! The bad (not so bad) : 1. Only one setting for the temperature - it heats up to 365F (185C). My hair is thick and on the coarse side, so it was fine but still higher than my usual temp of 320F (160C). This might be an issue for users with finer hair to use on a daily basis. 2. No locking mechanism - it needs to be handled with care, especially for people with young children. I didn’t think much of the weight of the product - I think it’s probably about the same as the other ones I own. The 1’ width allows me to add curl (I didn’t in the photo because my hair is not that long). I am very happy with the end results of my hair and will continue to use this hair iron. I took one star off because it inability to close when not in use and It is a bit pricey. I cannot casually recommend it to “everyone,” due to the cost, but for those who are looking for a high-quality flat iron, this is a great option.
AkikoB
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com