ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black with box
ghd one inch platinum plus styler in black plate close-up
ghd one inch platinum plus styler in black hinge close-up
ghd one inch platinum plus styler in black button close-up

ghd Platinum+ Flat Iron (1 inch plate) Black

AWARD WINNER UP TO 25% OFF
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

save up to 25% off*. Prices as marked. 

Color: black

USD $319.00

USD $255.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty
ghd Platinum+ Flat Iron (1 inch plate) Black

was USD $319.00

USD $255.00

AWARD WINNER UP TO 25% OFF

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 25 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in black button close-up

Our bestselling smart flat iron

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in black hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in black plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) Black rating review

Would recommend this to a friend
Showing 621 reviews

Perfect straightener

I’ve actually already had a version of this straightener for years, and I love this straightener, but this black one is even better than the white one. It heats up super quickly and has noise cues to let you know that it is on and that it is ready and hot. When you first use it can be confusing because it doesn’t have a heat setting, which can be scary, but as you can see I got some awesome curls on my hair that I very lightly blow dried, so it wasn’t bone straight. However, it can also get your hair bone straight if you take smaller sections and with more time. I like the black cause it doesn’t show the oil residue that you see on other straighteners from using heat protection and using the straightener for curling. I like to use my straightener for curling and straightening. Pictured, I just used it for curling. You basically won’t need many other tools and your hair will stay healthy.
BreannaD
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

My flat iron

Verified Purchase
Love them so much but next week after I got my flat iron went on sale.
5 / 5
5 / 5
5 / 5
Meyat
Henderson NV
5/5
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Straight

New To Me - Still Learning how to use.

Verified Purchase
I am new to using the Platinum+. Ive used the original after for over 28 years. Its was my one and only Flatiron. This new black Platinum is easy to use, lightweight and works well. The plate is smaller than I would like.
5 / 5
4 / 5
5 / 5
Trapper5
California
5/5
Age: 55 to 64
Gender: Female
Hair length: Mid-Length
Hair type: Curly, Color treated, Fine

Really light flat iron

Verified Purchase
The flat iron is nice but the power on and ready sound is not well made. Sound very static and the note is not clear. Kind of annoying.
3 / 5
5 / 5
5 / 5
Wilde
Seattle
4/5
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Wavy

GHD continues to amaze!

Verified Purchase
Still the best straightening irons in the world. Love the technology of the Smart styler.
5 / 5
5 / 5
5 / 5
LJ_of_MO
MISSOURI
5/5
Age: 35 to 44
Gender: Female
Hair length: Mid-Length
Hair type: Wavy