ghd Platinum+ Flat Iron (1 inch plate) Black
ghd Platinum+ Flat Iron (1 inch plate) Black
ghd one inch platinum plus styler in black plate close-up
ghd one inch platinum plus styler in black hinge close-up
ghd one inch platinum plus styler in black button close-up
ghd one inch platinum plus styler in black with box

ghd Platinum+ Flat Iron (1 inch plate) Black

FREE GIFT
AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Receive a FREE ghd bundle gift set ($30 value) with the purchase of a heated styling tool. Automatically applied at checkout. While supplies last.

Color: black

USD $319.00

*

USD $239.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 3/23/26
ghd Platinum+ Flat Iron (1 inch plate) Black

was USD $319.00

USD $239.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in black button close-up

Our bestselling smart flat iron

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in black hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in black plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) Black rating review

Would recommend this to a friend
Showing 610 reviews

Is a 200$ straightener really that much better? No

I don’t particularly feel like I’ve had better results from this tool than the revlon straightener I used prior. I have super long, almost butt length hair and it’s got quite a strong curl. The quality is better obviously; it’s heavier, with a longer cord and the on off is the only button (and it turns on and heats up quick) so no fluffing around for temp, but that’s really it. I like my temp higher than this goes, I know it’s bad for my hair but my curls take more than one pass with cooler temps and I feel like one pass is a fair trade for higher temps. The ghd also has a small iron, it’s only 3inches or so long so a lot of my hair just misses the iron. Even with smaller chunks, the clip doesn’t close completely so without a ton of pressure my hair slips off the iron plates and doesn’t get straightened, so I have to be very careful. I didn’t see a whole lot of difference with less frizz or longer lasting straightening with this vs my old iron either. A lot of people have problems with like a flashing red light that then makes it impossible to use but I haven’t experienced that yet and hope I don’t so I can’t comment on that. Anyway, it’s good but it didn’t do such an amazing job that I would recommend people who aren’t looking to spend crazy money on a new one to buy this. It’s expensive and does the job of one I can get at Walmart.
MariahH
3/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Leaves hair looking soft, shiny and manageable

I gave this flat iron 4 stars instead of 5 because it doesn’t have a temperature control, and honestly, it makes me a bit nervous not being able to adjust it. Other than that, I think it leaves hair looking beautiful—soft, shiny, and manageable. I was truly impressed with the final result. The flat iron is very lightweight, has a sleek and aesthetic design, and even features a small speaker that emits a sound when you turn it on and when it reaches its maximum temperature.
SteffanyD
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Looks more Smoother

I’ve used quite a few iron over the years, and the ghd Platinum + styler definitely stands out. It feels like a professional tool right from the start it heats up quickly and glides through the hair very smoothly without pulling or snagging. What I noticed right away is how even the heat feels. It straightens my hair in fewer passes compared to cheaper iron I’ve used, which I really appreciate because it feels less damaging overall. My hair looks smoother, shinier and stayed longer.
LizM
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Great hair tool!

This flat iron is so quiet and is a great product for both curling and straightening your hair. The cord doesn’t get tangled easy! It’s very durable and a stable product!
PaigeS
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Great flat iron

Heats up quickly and works just as expected for a hair straightener. I like that the outside of the flat iron is not 90 degrees because it can be easily used to create curls as well!
AlexandraK
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com