ghd one inch platinum plus styler in black with allure best of beauty award seal

ghd one inch platinum plus styler in black plate close-up

ghd one inch platinum plus styler in black hinge close-up

ghd one inch platinum plus styler in black button close-up

ghd one inch platinum plus styler in black with box

ghd Platinum+ Flat Iron (1 inch plate) Black

AWARD WINNER SAVE $75

Ultimate smart flat iron that predicts your hair's needs
70% stronger hair¹
75% more shine²
2x color protection

Color: black

USD $319.00

Free Standard Shipping
21 day no hassle return policy
3 year warranty

ghd Platinum+ Flat Iron (1 inch plate) Black

USD $319.00

AWARD WINNER SAVE $75

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection.

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

I love how easy this is to use but also the way it does leave my hair looking silky I'm able to do a little wave or curl at the end or for bangs, the temperature is just perfect to work with and it not extreme heat to burn the hair it feels very light and I love how this has its own little pocket to put it in seems durable. I do see myself purchasing a product from ghd worth it

AlexaG

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Straight and curls with the same styler

21 February 2026

When I used ghd Platinium+ Styler felt like an upgrade of the flat iron. It automatically sets the temperature to fit the hair and I don’t have to worry about that at all. Warms up in seconds and goes on hair very smoothly. It doesn’t pull the hair or makes them dry, just sleek, glassy and shinier. I did not experience much split ends, most likely because the hair gets the style in couple of glides. It feels I have a 2 in 1 styler since I can not only straighten my hair but also do waves and curls with it. It’s worth it, more than the wide flat irons.

FioR

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Heats up in 10 seconds

20 February 2026

I am obsessed with this straightener! I have had ghd in the past but this is way better. It takes 10 seconds.. yes I said 10, to heat up! So quick!! The end by the plates has enough end that it isn’t hot while handling. I have straightened and curled my hair with this. My hair feels so soft after using. Usually straightener curls do not last very long but these are so good they last all week long! The price is a bit high but I can see why it is worth it.

VeronicaL

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Heats up super fast

20 February 2026

Heats up incredibly fast, although I wish you could choose the temperature. It has a 360 swivel cord which is very helpful especially in the salon. It works really well for straightening or curling, very easy to use!

SamanthaH

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Good but expensive

20 February 2026

I like this but I don’t think that it is worth the price. I enjoy the design, it is very sleek and I like the wishbone end that makes it easy to twist the iron without getting tangled in it. It is easy to use and user friendly with the noise that it makes when it turns on and off and when it reaches its temperature. What I don’t like is that I cannot change the temperature, while I understand that is for the protection of my hair, it is my hair and I can do to it what I want. The iron does heat up very fast though. Over all I like this but there are others that do the same for much less money.

MollyG

4/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

ghd Platinum+ Flat Iron (1 inch plate) Black

Our bestselling smart styler

Flat iron waves

Personalized results

Enhanced styling with less heat

Power couple

OUR MOST AWARDED SMART STYLER

Ultra-zone™ with predictive technology

365ºF temperature for optimum styling

Advanced, precision milled, floating plates

Wishbone hinge

Heat resistant protective plate guard

Universal voltage

Automatic sleep mode

8.8 ft. swivel cord for convenient styling

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