¹ Vs. ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
² consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling and 73% agree ghd chronos created superior looks vs their current straightener.
³No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
*Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands
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