¹​ technical testing vs naturally dried hair, dependent on consumer use​
²​ no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
³​ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴ Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁵ December 2020. Over 71% of 79 customers agreed vs their current styler.
⁶ Proven to increase shine vs naturally dried hair
⁷ that combines hot air and heated styling plates
⁸ no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
*Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan-Feb 2024 across straightener brands.