The Mail Online puts heat
styling under the spotlight
and share their findings.
The science behind perfect styling with ghd
The hottest temperature is not the key to getting your hair just how you want it. The secret is maintaining the optimum styling temperature of 185°C at all times. That's why we developed innovative tri-zone® technology that delivers a consistent and even safer-for-hair heat of 185°C across the plate, from root to tip. One stroke styling to save both your hair and your time.
WHY 185°C?
“Using heat appliances above the 185°C glass transition phase creates vertical cracks along the cuticle, causing the cuticle to lift and resulting in tangles and splits. All ghd tools maintain a continuous heat of 185°C which is the optimum and healthiest temperature to style in just one stroke, without compromising the health of your hair*. Styling below 185°C will often take many passes of the tool to achieve a good result, which is more drying to the hair and causes further split ends!”
dr tim moore, ghd chief technology officer
The ghd platinum® styler delivers a consistent temperature of 185°C across the plate, ensuring that your hair is styled at the optimum temperature throughout your style. Three heat sensors in each plate ensure that the heat is maintained at 185°C, never above, to deliver ultimate results in both hair health and styling, reducing hair breakage by over 50%* and increasing shine by 20%**.
heat styling myths
myth #1:
Turning up the temperature results in a longer lasting style
TRUTH: “The hottest temperature is not the key to getting your hair just how you want it. The secret is maintaining the optimum styling temperature of 185°C at all times. Intelligent tri-zone® technology (3 heat sensors across each plate) maintains a safer-for-hair heat of 185°C constantly and evenly from root to tip. If you use a straightener with a higher temperature you risk causing irreversible damage to the hair. Lower temperatures mean the style will not hold and you’ll be disappointed with the finished look.”
dr tim moore, ghd chief technology officer
myth #2:
Heat makes coloured hair really dull
TRUTH: “Extreme heat can cause hair colour to dull. Don’t risk using styling tools that reach super high temperatures, instead invest in the ghd platinum® styler which maintains a continual temperature of 185 degrees and is proven to be kinder to your hair colour, delivering two times more colour integratory than a styler working at 230°C.”
dr tim moore, ghd chief technology officer
learn more about heat styling:
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185°C
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