NEW GHD CHRONOS HAIR STRAIGHTENER IN CHERRY CHIC (WORTH £359)

Step into a season of high-glamour styling with the ghd cherry chic collection—a celebration of seductive shine, elevated performance, and timeless beauty. Wrapped in a deep, rich cherry hue, the limited-edition ghd Chronos™ professional HD motion-responsive™ hair straightener embodies the essence of luxury styling, accompanied by a travel-inspired vanity case¹ that turns every touch-up into a moment of indulgence.

Engineered for the modern woman who demands efficiency without compromise, ghd Chronos™ is ghd’s most advanced professional hair straightener yet—delivering 3x faster² styling with one-stroke, high-definition results that last up to 24 hours.³ Powered by ground-breaking HD Motion-Responsive™ technology, this intelligent tool is 2x more responsive,⁴ adapting intuitively to your styling movements and maintaining the optimal heat of 185˚C with precision accuracy, signalled by a subtle sensor light. The result? Sleek, polished hair in a single pass that last for 24 hours⁵ with transformative staying power and more breakage protection.⁶

Designed with high-performance ceramic floating plates, coated in an ultra-gloss finish, Chronos™ delivers effortless glide for frizz-free styling⁷ and up to 85% more shine.⁸ The re-engineered wishbone hinge ensures perfect plate alignment for total styling control, unlocking the freedom to create everything from sleek straight styles to soft waves and voluminous curls with absolute ease. Its ultra-ergonomic, rounded design makes versatile styling second nature—because this is not just a straightener.

Peace of mind comes as standard with a built-in sleep mode that powers down the tool after ten minutes of inactivity, while universal voltage, a protective plate guard, and a professional 2.7m cable complete the experience. The ghd Chronos™ is not just a styling tool—it’s your passport to a new era of beautiful, high-definition hair.

¹ Case is not heat resistant and not intended to be used with hot tools
² Vs ghd Original. Results measured by shine on brunette hair compared to naturally dried, lab test.
³ Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling.
⁴ Vs ghd Platinum+
⁵ Consumer testing, Jan’22 86% of 142 consumers their hair lasted 24 hours after styling and 73% agreed ghd Chronos created superior looks vs their current straightene
⁶ Vs competitor styler working at 235˚C.
⁷ Consumer testing, Jan’22. 77% of 142 consumers agreed ghd Chronos eliminated frizz and 99% agreed ghd Chronos glides through hair easily.
⁸ Technical test in a lab on brunette hair, measured vs. naturally dried hair.