NEW GHD CHRONOS HAIR STRAIGHTENER IN WHITE

Experience total transformation in one stroke with ghd chronos hair straightener and HD motion-responsive™ technology - available in the best salons and ghdhair.com.

2x more responsive² for ultra-fast personalised styling, the HD motion-responsive™ technology continuously adapts to your styling movements, adjusting power for precise heat monitoring at the optimum temperature for styling of 185˚C. Achieve instant and exceptional styles that last for 24 hours¹ with 3x more breakage protection³.

With plates coated in ultra-gloss you can expect effortless gliding through hair and frizz-free styling with up to 85% more shine⁴.

Creating an uncompromising styling experience, the re-engineered wishbone hinge ensures perfect alignment of the plates, offering the ease and control need to get creative with your styles. The ultra-ergonomic rounded barrel also allows for you to transition effortlessly from sleek and straight to curls, flicks and waves with a slight turn of your hand.

Be assured with the automatic sleep mode, turning the styler off after just 10 minutes of inactivity.
ghd chronos is perfect for all hair types so good hair days are only a click away with ghd.

¹Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
²vs ghd platinum+
³Vs. competitor styler working at 235°C
⁴Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁵Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁶Technical test in a lab on frizzy hair, vs naturally dried hair
⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands