ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White

ghd Chronos Flat Iron (1 inch plate) White

FREE GIFT

Our most awarded flat iron with:

  • 3x faster¹ styling
  • One stroke high-definition results that last 24 hours²
  • Available as a wide plate flat iron shop ghd Chronos Max

Receive a FREE ghd Holiday Bundle gift set ($30 value) with the purchase of a styling tool at checkout. No code needed. Automatically applied at checkout. While supplies last.

Color: white

USD $359.00

USD $287.00

  • Need it by 12/24? Order via standard shipping by 12/16 11:59pm PST.
  • 21 day no hassle return policy
  • 3 year warranty

  • *$359 was the prevailing market price across retailers on 11/20/25
ghd Chronos Flat Iron (1 inch plate) White

was USD $359.00

USD $287.00

FREE GIFT

Experience total transformation in one stroke with the ghd Chronos Flat Iron and HD Motion-Responsive™ Technology.

2x more responsive² for ultra-fast personalized styling, the HD Motion-Responsive™ technology continuously adapts to your styling movements, adjusting power for precise heat monitoring at the optimum temperature for styling of 365°F. Achieve instant and exceptional styles that last for 24 hours¹ with 3x more breakage protection³.

With plates coated in ultra-gloss, you can expect effortless gliding through hair and frizz-free styling with up to 85% more shine⁴.

Creating an uncompromising styling experience, the re-engineered wishbone hinge ensures perfect alignment of the plates, offering the ease and control needed to get creative with your styles. The ultra-ergonomic rounded barrel also allows you to transition effortlessly from sleek and straight to curls, flicks, and waves with a slight turn of your hand.

Be assured with the automatic sleep mode, turning the styler off after just 10 minutes of inactivity.

The ghd Chronos is perfect for all hair types, so good hair days are only a click away with ghd.

 

¹Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
²vs ghd platinum+
³Vs. competitor styler working at 455°F
⁴Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁵Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁶Technical test in a lab on frizzy hair, vs naturally dried hair
⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”) 

DESIGNED AT OUR BEAUTY TECH HUB

"ghd chronos is so special because it represents the pinnacle of over 22 years of understanding and mastering how to use heat to style hair" - Rob Milner, Chief Technology Officer

HD MOTION-RESPONSIVE™ TECHNOLOGY

2x more responsive** for unparrelleled heat monitoring accuracy to maintain the optimum styling temperature of 365°F for ultimate performance. 

**Technical test in a lab on wavy hair, vs naturally dried hair

STYLES THAT LAST 24hrs

3x faster styling⁵ and up to 85% more shine⁴ due to the high performance floating ceramic plates with ultra-gloss coating for easy-glide and one stroke transformation that lasts 24hrs¹.

HIGH-DEFINITION RESULTS

A re-engineered wishbone hinge & smooth rounded barrel to craft high-definition curls and waves with the tilt of the hand.

IN GHD WE TRUST

DISCOVER MORE about the power of ghd chronos, our most advanced smart flat iron yet.

A PERFECT PARTNER

Changing the game of heat styling protection, introducing ghd bodyguard, now available for all hair types, fine & thin hair, and colored hair, making it the ultimate protection for the ultimate styler.

HELP ME CHOOSE

Want to know why the ghd chronos hair straightener is best? Use our comparison tool here to find out why.

TRIED & TESTED BY PROFESSIONALS

"I always thought it was not possible to improve on perfection, but then I tried ghd Chronos. Having the ability to create such beautiful definition on Curls, Waves and sleeker styles with the added benefit of speed is game changing when working as a professional. Additionally for consumers, you’ll be able to achieve more shape and shine than before…faster or with larger sections!!" - Dafydd Thomas - Global Director of Education

AWARDS

With over 550 beauty awards won globally to date, ghd have championed innovation, performance and design over 20 years so you can enjoy a good hair day every day.

4.7/5

ghd Chronos Flat Iron (1 inch plate) White rating review

86%
Would recommend this to a friend
Showing 494 reviews

Very efficient

Verified Purchase
Love how this iron heats up itself leaves my hair shining and it’s an easy one pass. Doesn’t burn ur hair and u can easily curl it as well.
5 / 5
5 / 5
5 / 5
MRod
Queens, NY
5/5
Age: 25 to 34
Gender: Female
Hair length: Long
Hair type: Wavy, Frizzy, Fine

Replacement for Chi flat ion

Verified Purchase
OK, my Chi one inch flat iron, lasted 15 years. Yes truly lasted that long. I was hesitant on a replacement flat iron. My hair dresser recommended the GHD. Have been happy with the purchase. Love the sound effect when it is turned on, temp ready and shut off. Great improvements since I bought my last flat iron. Good Investment.
5 / 5
5 / 5
5 / 5
Carol58
Little Rock, Arkansas
5/5
Age: 65 or over
Gender: Female
Hair length: Mid-Length
Hair type: Wavy, Color treated, Fine

Practice could make perfect

Verified Purchase
This is the first flat iron I’ve purchased to curl my hair with. It doesn’t always glide smoothly. Sometimes I can feel my hair being pulled. I also let my sister try it. She curls her hair all the time with a flat iron. She also felt some pulling. Also, my curls do not last 24 hours. That may just be my hair type, but I’ve had curls last days with titanium curling irons. Ceramic just seems to be ok. I’m hoping with more practice, things will get better.
4 / 5
3 / 5
4 / 5
Spangy1689
Illinois
3/5
Age: 35 to 44
Gender: Female
Hair length: Short
Hair type: Color treated, Fine

Best flat iron since my last GHD

Verified Purchase
My old GHD that was purchased in 2009 just died so I upgraded to this new one highly highly recommend
5 / 5
5 / 5
5 / 5
Ania
New York
5/5
Age: 35 to 44
Gender: Female
Hair length: Mid-Length
Hair type: Wavy, Frizzy, Curly, Dry, Fine, Textured

Not for textured hair

Verified Purchase
I bought it and didn’t read the return instructions before I got rid of the box. Otherwise I would have just returned it. This straightener isn’t for anyone with texture to their hair.
4 / 5
1 / 5
2 / 5
LowkeyHerbalist
Tennessee
2/5
Age: 25 to 34
Gender: Female
Hair length: Mid-Length
Hair type: Frizzy, Textured