ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White

ghd Chronos Flat Iron (1 inch plate) White

FREE GIFT

Our most awarded flat iron with:

  • 3x faster¹ styling
  • One stroke high-definition results that last 24 hours²
  • Available as a wide plate flat iron shop ghd Chronos Max

Use code IWD2026 at checkout to receive a FREE ghd 2-in-1 heat-resistant flat iron bag & mat ($49 value). While supplies last.

Color: white

USD $359.00

*

USD $287.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$359 was the prevailing market price across retailers on 2/27/26
ghd Chronos Flat Iron (1 inch plate) White

was USD $359.00

USD $287.00

FREE GIFT

Experience total transformation in one stroke with the ghd Chronos Flat Iron and HD Motion-Responsive™ Technology.

2x more responsive² for ultra-fast personalized styling, the HD Motion-Responsive™ technology continuously adapts to your styling movements, adjusting power for precise heat monitoring at the optimum temperature for styling of 365°F. Achieve instant and exceptional styles that last for 24 hours¹ with 3x more breakage protection³.

With plates coated in ultra-gloss, you can expect effortless gliding through hair and frizz-free styling with up to 85% more shine⁴.

Creating an uncompromising styling experience, the re-engineered wishbone hinge ensures perfect alignment of the plates, offering the ease and control needed to get creative with your styles. The ultra-ergonomic rounded barrel also allows you to transition effortlessly from sleek and straight to curls, flicks, and waves with a slight turn of your hand.

Be assured with the automatic sleep mode, turning the styler off after just 10 minutes of inactivity.

The ghd Chronos is perfect for all hair types, so good hair days are only a click away with ghd.

 

¹Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
²vs ghd platinum+
³Vs. competitor styler working at 455°F
⁴Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁵Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁶Technical test in a lab on frizzy hair, vs naturally dried hair
⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”) 

DESIGNED AT OUR BEAUTY TECH HUB

"ghd chronos is so special because it represents the pinnacle of over 22 years of understanding and mastering how to use heat to style hair" - Rob Milner, Chief Technology Officer

HD MOTION-RESPONSIVE™ TECHNOLOGY

2x more responsive** for unparrelleled heat monitoring accuracy to maintain the optimum styling temperature of 365°F for ultimate performance. 

**Technical test in a lab on wavy hair, vs naturally dried hair

STYLES THAT LAST 24hrs

3x faster styling⁵ and up to 85% more shine⁴ due to the high performance floating ceramic plates with ultra-gloss coating for easy-glide and one stroke transformation that lasts 24hrs¹.

HIGH-DEFINITION RESULTS

A re-engineered wishbone hinge & smooth rounded barrel to craft high-definition curls and waves with the tilt of the hand.

IN GHD WE TRUST

DISCOVER MORE about the power of ghd chronos, our most advanced smart flat iron yet.

A PERFECT PARTNER

Changing the game of heat styling protection, introducing ghd bodyguard, now available for all hair types, fine & thin hair, and colored hair, making it the ultimate protection for the ultimate styler.

HELP ME CHOOSE

Want to know why the ghd chronos hair straightener is best? Use our comparison tool here to find out why.

TRIED & TESTED BY PROFESSIONALS

"I always thought it was not possible to improve on perfection, but then I tried ghd Chronos. Having the ability to create such beautiful definition on Curls, Waves and sleeker styles with the added benefit of speed is game changing when working as a professional. Additionally for consumers, you’ll be able to achieve more shape and shine than before…faster or with larger sections!!" - Dafydd Thomas - Global Director of Education

AWARDS

With over 550 beauty awards won globally to date, ghd have championed innovation, performance and design over 20 years so you can enjoy a good hair day every day.

4.7/5

ghd Chronos Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 615 reviews

Sleek and.shiny

I've been using the ghd Chronos styler 1" flat iron black, and I'm honestly impressed. It worked amazing on my curly hair - straightened it smoothly with only 1 pass. My hair feels sleek, shiny, and still healthy looking afterward .
CristenM
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

It’s fast. Does a great job and doesn’t fry my hai

So far I’ve really enjoyed using it. I like that it not only lights up with its on but also makes a little tune. The light flashes until it’s ready. It’s supposed to know if you haven’t used it in ten minutes and automatically turn off. My only wish is that it seems to have only one heat setting. I’d maybe turn it down lower if it did.
JessicaO
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

LITERALLY, WOW!

Wow, wow, wow! This straightener is so good! I love my old straightener but I put it away and into retirement to use this one and I’m not regretting it one bit. It straightens so well, and actually curls when I use it to curl the ends of my hair (my favorite style). Absolutely LOVE this, wish I knew about it sooner!
LeahH
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

ghd Flat Iron

Fantastic experience with this flat iron. So easy to use and suitable for all types of hair. Works phenomenal on my hair without breaking it out. Ideal temperature, easy glide styling, less frizz, sensor light, motion technology. Amazing!!
ElianaD
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Less breakage and beautiful shiny hair

Very impressed how innovative this flat iron is, I have wavy frizzy hair and it's hard for me to achieve a good results in just one strobe, leaves my hair shiny and straight all day long, it heats up in seconds, design is nice, very good quality hair tool, I use heat protectant but I noticed that the falt iron regulates temperature to less damage the hair, giving an amazing results, very recommended
JulyyyT
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com