NEW ghd Chronos Max Best Wide Flat Iron (1.7 inch plate) White

Introducing the ghd Chronos Max™ the latest professional wide plate flat iron from ghd, featuring HD motion-responsive™ technology for ultimate precision and 3x faster² results. Engineered to transform long, thick, and curly hair, this advanced styler delivers high-definition results in just one stroke.

The ghd Chronos Max™ is powered by innovative HD motion-responsive™ technology, which adapts to your styling movements in real time. This ensures optimal heat at 365°F, providing unmatched control and lasting styles that hold for up to 24 hours³. Designed for thicker hair, it gives 2x more breakage protection⁴ while delivering salon-quality results at home.

Achieve sleek, shiny, and frizz-free styles with ease. The ghd chronos max™ delivers up to 90% more shine,⁵ reduces frizz by up to 2.5x,⁶ and produces up to 3x straighter hair in one stroke⁷. With its superior performance, it’s ideal for achieving smooth, straight looks or creating effortless waves.

The wide ceramic floating plates are 85% larger,¹ offering more coverage with every pass and making it our best wide hair straightener for thick hair. The slim, curved design helps you get closer to the roots, ensuring flawless styling from root to tip. Whether you're straightening or adding waves, the ergonomic design makes switching between styles seamless.

For added peace of mind, the ghd Chronos Max™ features an automatic sleep mode that activates after 10 minutes of inactivity. With universal voltage, a protective plate guard, and a long 8.8ft cable, this styler is perfect for both at-home use and travel. Plus, it comes with a 2-year warranty for extra reassurance.

The ghd Chronos Max™ is not just a straightener—it's your go-to tool for professional, high-definition styling with long-lasting results.

¹ Vs ghd Gold. 
² Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.
⁴ Vs competitor styler operating at 455˚F.
⁵ Technical test in a lab on brunette hair, measured vs. naturally dried hair.
⁶ Technical test in a lab on frizzy hair, vs naturally dried hair. 
⁷ Technical test in a lab on wavy hair, vs naturally dried hair.
⁸ Vs ghd Max.
⁹ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction"). Extreme heat damage is a Strength Reduction of more than 0.005.
¹⁰ Vs ghd platinum+ with ultra-zone technology. 
¹¹ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
¹² Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling.