Introducing the hottest new hair trend of this season - the grown-out shag.



Pay homage to the 1970s and channel your inner dancefloor diva with a modern twist on a vintage haircut. As worn by everyone from musical goddesses like Debbie Harry and Stevie Nicks, to Hollywood A-Listers Farrah Fawcett and Jane Fonda, the shag hairstyle epitomises the chic disco vibe of the decade.

But the shag haircut has enjoyed a resurgence in popularity with the latest reincarnation – the grown-out shag – being this season’s go-to style. Alexa Chung, Suki Waterhouse and Dakota Johnson have all been spotted sporting this 70s style, showcasing the shag look in varying lengths and finishes.

Perfect for the summer sun and the festival scene, the modern shag haircut is your ticket to achieving super-cool style without the fuss.



Taking inspiration from its retro roots, the grown-out shag still echoes the face-framing locks which made it such an iconic style in the first place. But today’s version draws on new bohemian vibes which have propelled the look onto the catwalks and red carpets.

The key to the shag look is layers – and lots of them. Getting that “I’m embracing the mess” style is all down to strategically cut and crafted layers to give your hair that much-needed movement and add extra dimension to play with. These dishevelled layers will act as the boho base of the look and give your hair that envious volume.

Don’t let length dictate your choppy hairstyle this season. The classic grown-out shag sees tresses falling to sit around your collar bone, partnered with long bangs to get that face-shaping finish. But the modern shag haircut knows no limits. This style works whatever your hair length and texture, and you can get that retro appeal whether you’ve got a full or split fringe, or no bangs at all.

Achieve maximum style for minimum effort and make the grown-out shag haircut your statement look this season.