“Overall, it had to be very natural looking and healthy looking, with incredible shine. Of course, the times we’re living in have definitely changed attitudes when it comes to hair and beauty. I think we’ve taken the positives from that and used an element of that thinking to inform today’s hair look. It’s a little more relaxed, there’s a sense of ease of wearability. It’s worn in but still done. We still wanted it to feel like something special, even if it is the sort of look you could achieve yourself.
Working with ghd backstage and using the heat protection styling products and the platinum+ styler allowed Anthony and his team to create the look I wanted. We celebrated individual girls and their characters, and there was no better way to do that than with Anthony Turner and ghd’’ says Victoria Beckham.
"The inspiration behind the look is really about celebrating the girl’s individuality by looking at their hair and not really changing it too much, but just making them a better version of themselves. It’s a very easy and doable look which is totally achievable at home’’ says Anthony Turner.