¹ No thermal damage detected after 3 passes drying with a paddle brush and halo styling concentrator on maximum heat and fan settings vs naturally dried hair.  ² Zero heat damage to the natural structure of your hair. ³ Vs ghd Gold ⁴ Vs ghd Max. Technical test in lab show ghd Chronos Max is 3X faster to achieve same high level of frizz reduction on frizzy tresses. ⁵Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.