¹ technical testing vs naturally dried hair, dependent on consumer use
²No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
³vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁵that combines hot air and heated styling plates
⁶no thermal hair damage detected after 4 passes in wet to style mode vs naturally dried hair
†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands
††Free gift available with selected products only. Free gift excludes ghd iced luxe collection and ghd festive gift sets. This offer will not apply in conjunction with any other offers, promotions or discounts. Available for a limited time only.
* No thermal hair damage detected after 100 cycles of 4 passes in wet to styled mode vs naturally dried hair