¹ technical testing vs naturally dried hair, dependent on consumer use
²No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
³vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁵that combines hot air and heated styling plates
⁶no thermal hair damage detected after 4 passes in wet to style mode vs naturally dried hair
†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands
* No thermal hair damage detected after 100 cycles of 4 passes in wet to styled mode vs naturally dried hair