meet your mistress

To celebrate London Fashion Week’s new home, we will be launching a provocative pop-up hair studio in the heart of sultry Soho: the ghd S&M Studio

Open for five days only, the S&M Studio will offer daily dry styling sessions for the fearless and fashionable to have their hair whipped into shape.

Like Soho’s dual personality of media hub by day and seductive playground by night, clients will be able to choose from two cutting-edge style menus: Sleek and Movement, (S&M). The looks created and forecasted by ghd UK brand ambassador Zoe Irwin reflect the SS16 hair trends to watch and lust after. 

Voyeurs passing by will be able to peep into ghd’s S&M Studio, and watch tresses transformed from humble to heart-racing, through specially designed secret keyholes. 

The ghd S&M Studio will comprise of two zones adorned in black and gold: social lounge and styling studio. Divine delights to touch and admire, including a ghd S&M tool wall, will tickle many fantasies.

visit the pop-up s&m studio

Become one of the fearless and fashionable by entering the pop-up S&M world of ghd between the 18 – 22 September, at our London Soho studio.

Buy your ticket today and you will have your tresses transformed in a personalised Sleek and Movement (S&M) styling session, plus full access to explore the delights of the ghd S&M studio...

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