GHD X HOUSE OF HOLLAND SS20 RAVE WAVE
Join ghd behind the scenes at London Fashion Week and discover House of Holland's SS20 collection, with hair styled by ghd global ambassador Adam Reed.
House of Holland SS20 collection ‘Dance the Pain Away’ took inspiration from the 1970s disco movement, mashed with rave culture of the 1990s – the collection speaks to the pleasure seekers, the heavy hitters, and the dance floor fillers.
With bright neon limes, pastel pinks and splashes of cobalt blue, the attention seeking look took the form of layered active wear, sharp tailoring, pleating, denim with a mix of monochrome through to rainbow lurex. Textures and fabrics are central to the collection, which ghd global hair ambassador Adam Reed, was excited to bring through into the hair look.