¹ Consumer testing, Jan-Feb’24. over 70% of 400 consumers agree that ghd chronos curve makes curling quicker vs their current tool
² When used with ghd curl hold spray or final fix spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity
³ Technical test in a lab on brunette hair, measured vs naturally dried hair
⁴ Lab test using frizzy tresses, measured vs naturally dried hair
⁵ Vs ghd classic tong.
⁶ Technical test in lab on frizzy hair measuring frizz reduction after curling vs naturally dried hair as measure of smoothness